Get response vs Active campaign

ActiveCampaign vs GetResponse: All you need to Know

If you’ve been spending some time looking for the right email marketing software, you have probably already noticed that there are so many to choose from. Well, today we are going to compare Activecampaign vs GetResponse.

In this article we are going to help you decide which one is right for you, however, both of them are quite expensive and affordable.

In the last decade, we have seen different marketing platforms, but what remains to be a preferred form of marketing is emails.

Every day thousands of visitors come to your websites. As a Businessman, you need to interact with your audience.

Significant difference between: ActiveCampaign Vs GetResponse  

ActiveCampaign vs GetResponse

The largest distinction between the 2 systems is the variety of options provided by each of them. 

  • GetResponse incorporates a full-suite platform, however, ActiveCampaign doesn’t have options that make launching flourishing email selling campaigns less complicated, like conversion funnels, webinars, and social media tools.
  • GetResponse has landing pages and webinars while ActiveCampaign has SMS and site messaging. 
  • Landing pages helps to convert leads to customers.
  • GetResponse allows users to host webinars for their customers. 
  •  ActiveCampaign incorporates a map feature for automation, whereas GetResponse doesn’t have a map feature.
  • The free trial of ActiveCampaign takes fourteen days, whereas the free trial length of GetResponse lasts thirty days.
  • GetResponse only lets users reach their leads and customers via email whereas ActiveCampaign allows you to connect with your contact base through SMS and site messaging.
  • Machine learning resources square measure given by ActiveCampaign, whereas GetResponse doesn’t.
  • GetResponse enables you to sell products and take payments through it’s landing pages, whereas this is not possible with ActiveCampaign.

Email Marketing Campaign Building ActiveCampaign’s

ActiveCampaign’s Email marketing features allow sending a range of different emails to your contacts, including: 

  • Broadcast emails 
  • Triggered emails 
  • Targeted emails 
  • Email autoresponders
  • Email funnels (sales funnel)
  • Scheduled emails 

It’s very easy for anyone to get started using ActiveCampaign, so there’s no need to worry if you don’t have any prior experience using this type of software.

Email Marketing Campaign Building Getresponse

GetResponse has powerful email marketing software that lets you build and send professional emails to your audience. 

To build your emails you can either start from scratch or choose to customize on the pre-built email templates from the template library.


Features comparison: ActiveCampaign vs GetResponse


ActiveCampaign vs GetResponse

The more integrations you have on your platforms, the easier your work becomes. 

Imagine having integrations with key apps such as analytics, monetary services, lead generations, and even social media. Both ActiveCampaign and GetResponse bring you this benefit.

ActiveCampaign Features

With ActiveCampaign, you can even connect to tools such as Google calendars and have plug-ins for other app extensions. 

 ActiveCampaign currently integrates with up to 200 different apps.

Here are some familiar names that ActiveCampaign integrates with:

  • Pipedrive
  • Unbounce
  • WooCommerce
  • ClickFunnels
  • Box
  • Shopify
  • Google Analytics
  • Instagram
  • Zapier
  • WordPress
  • Dropbox
  • Facebook
  • Salesforce
  • Big Cartel
  • LinkedIn
  • Google Calendar
  • Freshsales
  • OptinMonster
  • Twitter
  • Kissmetrics

GetResponse Features

GetResponse also allows for integration. However, it only offers integration with up to 80 cloud applications.

GetResponse has an integrations library that rivals ActiveCampaign.

Here are some of your options:

  • Twitter
  • Shopify
  • WordPress
  • Facebook
  • Gmail
  • LinkedIn
  • PayPal
  • YouTube
  • Instagram
  • Microsoft Dynamics 365
  • Magento
  • WooCommerce
  • Google Ads
  • Zapier
  • Salesforce
  • Google Analytics
  • Amazon Payments
  • Evernote
  • Stripe
  • Etsy
  • Eventbrite

With GetResponse, you can also synchronize your contact list and automate workflows across different apps.

However, GetResponse also boasts built-in webinar features for added functionality.

ActiveCampaign vs GetResponse Pricing

The email service provided by ActiveCampaign vs GetResponse isn’t free, however, free trials are offered on each platform. If you would like to start your 14-day free trial on ActiveCampaign, follow this link or click here if you would like to check GetResponse over a 30-day period.

Let’s take a look at the pricing plans, these email marketing solutions have to offer.

ActiveCampaign Pricing

ActiveCampaign offers four different pricing plans to suit businesses of all sizes: Lite, Plus, Professional, and Enterprise. 

ActiveCampaign vs GetResponse

The Lite Plan is just $15/month for 500 contacts. This plan includes unlimited sending, email marketing, email newsletters, marketing automation, chat and email support, and up to 3 users on the account. 

The Plus plan is $49/month for 500 contacts and includes everything from Lite, as well as CRM, contact & lead scoring, deep data integrations, custom user permissions, custom branding, one on one training, SMS marketing, conditional content, and up to 25 users per account. 

The Professional plan costs $149/month for 500 contacts and includes everything from Lite and plus, as well as Site messaging, attribution, predictive sending, win probability, split automation, and up to 50 users.

There is also an Enterprise plan which costs $229/month and includes everything from the previous plans, as well as custom reporting, custom mail server domain, custom domain, dedicated account rep, in-depth onboarding, free design services, free social data, phone support, uptime SLA and unlimited users. 

GetResponse Pricing

GetResponse has four pricing plans: Basic, Plus, Professional, and Enterprise.

ActiveCampaign vs GetResponse

The Basic plan costs just $12.30/month for 1,000 contacts and includes Email marketing, autoresponders, unlimited landing pages, unlimited automation templates, sales funnels (1 funnel), unlimited lead funnels, Facebook Ads, and the ability to Sell e-products.

Next up is the Plus plan, which costs $40.18/month. This plan includes everything from Basic, plus: Automation builder (5 visual workflows), Webinars (max 100 attendees), Simple CRM, Contact scoring & tagging, Sales funnels (5 funnels), Work together (3 users), and Webinar funnels (5 funnels). 

The Professional plan costs $81.18/month and includes everything from Plus, as well as Paid webinars, Unlimited automation builder, Webinars (max 300 attendees), Unlimited sales funnels, Unlimited webinars funnels, and up to 5 users. 

Finally, there is the Enterprise plan which costs $839/month and is suitable for businesses with lists of more than 100,000. 

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ActiveCampaign Automation(autoresponder)

ActiveCampaign vs GetResponse

ActiveCampaign makes it easy to keep an eye on your leads and automate your sales funnel. 

This means that you don’t have to bend over backward anymore because you can simply let automation do the work for you.

It will identify new leads for you and nurture your existing customers, allowing you and your team to focus on other aspects of the business. 

It could be in form of a confirmation email for an action taken or a welcome email to your new subscriber that joined your email list.

This helps you to make email campaigns more effective at the same time reduce the task you perform.

For example, you can automate by reconnecting with a customer who has been inactive on your email list for a long time. 

GetResponse Automation(autoresponder)

ActiveCampaign vs GetResponse

On GetResponse you can choose days for your Autoresponder and there is no limit of messages you can send for a list. There is a video tutorial that will put you through what to do.

It brings your customer’s journey to life with tested and effective automation flows

Landing Pages & Funnels

GetResponse Landing Pages & Funnels

You’ll be able to build landing pages, generate varied styles of forms or manage stores and things victimizing the GetResponse platform.

GetResponse offers an “Autofunnel” feature that allows you to build funnels easily.

GetResponse allows you to build landing pages. 

If you choose to use this feature, GetResponse will help you build your funnel, by organizing all the needed steps for your funnel. This will allow you to build your funnel much easier. 

You can also use the landing page feature to create funnels, you just have to redirect to your different pages in the funnel settings. 

However, what’s great about the auto-funnel feature is that it will calculate your sales for you which makes life so much easier, as you know how profitable you are.

This will also give you an overview of how many leads came into your funnel and how many sales you generated 

But if you don’t want to use the GetResponse auto funnel feature, then you can use the landing page feature instead.

Apart from building landing pages, this feature also allows you to build thank you pages, and sales pages using the drag and drop editor.

The ActiveCampaign Landing Pages & Funnels

ActiveCampaign does not offer a landing page builder, but in terms of email templates, they have more customization options.

CRM ActiveCampaign vs GetResponse

ActiveCampaign CRM

As one of the most powerful solutions for CRM is proven to be known as ActiveCampaign.

The automation is flawless, and it is very effective for making sales. The automated emails really help you build a personal and ongoing relationship with your subscribers.

ActiveCampaign offers a built-in CRM solution. This helps marketers and business owners keep track of leads and prospects, automate lead nurturing, and initiate drip email campaigns.

CRM functions of ActiveCampaign’s as a solid contact management database with all important and up-to-date information kept in one place. This allows you to keep track of each lead as they progress through the sales funnel.

GetResponse CRM

GetResponse does not have CRM features since it offers more than just email marketing. If they claim to have CRM features, it is very limited. 

GetResponse’s CRM lets you organize all of your contacts and your sales pipeline in one place. You can keep track of all of your leads and see their place in your pipeline so no one falls through the cracks.  

You can drag and drop leads into the next stage of the pipeline when they are ready, so you always have a visual overview of which stage each customer is at. 


ActiveCampaign vs GetResponse A/B Testing & RTL Languages

As you plan to grow your business through email marketing, it is important to analyze every email campaign you launch to see if you were able to achieve your goal. The A/B testing improves the success of your future campaigns.

ActiveCampaign A/B Testing & RTL Languages

The A/B split testing of ActiveCampaign allows you to continually optimize your campaigns and help you to achieve more opens, clicks, and purchases. 

GetResponse A/B Testing & RTL Languages

GetResponse offers you this feature for you to analyze your automated messages, autoresponder, and newsletters.

In this process, you can analyze your open, CTR, unsubscribe, and sales. This will help you compare email campaigns you launched to identify which has done better and the changes needed to be made.

Both email marketing software offers this feature for you to come up with a winning formula for your email campaigns.

Customer Support

Whenever you get started with something, you’ll need the help of customer support.

In this case, you are getting started with email marketing tools and no matter how tech-savvy you are, you’ll surely need the help of the customer support of these email marketing tools to overcome any challenge you encounter.

Many business owners pay little or no attention to what kind of customer support they will receive from email marketing platforms.

But it is very crucial to know what kind of customer Support these email marketing tools offer.

ActiveCampaign Customer Support

ActiveCampaign offers you support through Live chat, training, and email. You can also reach them through a toll-free number for sale-related issues.

There are resources in form of written articles and videos to help you fix issues on your own. 

GetResponse Customer Support

GetResponse provides 24/7 customer support. It has live chat support and you also get help through email in 8 different languages. There are also articles and videos to help you resolve issues yourself.


In the near future, the web market is predicted to still expand, and businesses that wish to remain competitive in their industries can’t afford to lose out on such an enormous market.

As you probably saw throughout this GetResponse vs ActiveCampaign comparison, you can’t pick a clear winner. 

Both are fantastic solutions if you are looking for high-quality email marketing automation. 

ActiveCampaign has better integrations, but it does not have funnels, landing pages, and webinars such as GetResponse. If you do not need these extra features and want to focus solely on email marketing, ActiveResponse is an excellent choice.

Their email marketing features are superb. It is easy to use and equipped with gorgeous templates and tons of customization options. 

If you need more than just email marketing solutions, GetResponse is the one for you.

The integrations and support might not match ActiveCampahn, but this platform includes more marketing tools that can enhance your business. 

What are your thoughts? let us know in Comments, through Email, or through C Contact Us.

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Mudassir Qureshi
Mudassir Qureshi

Hey there, I am Mudassir. I love helping people gain more knowledge and learn new things and writing blogs is a great way to do this.

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