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ActiveCampaign Review 2022: Why is it better

ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create a great customer experience.

80% of retail business owners agree that email marketing is their principal customer retention drive.

Therefore it possibly has something with the fact that 77% of consumers prefer receiving promotional material through email. And as opposed to social media, phone calls, texts, or direct mail.

Your online store is pretty much surviving below its potential if you’re yet to fully leverage email marketing.

Therefore each prospect is worth an email because, in the end. leads captured via email offers usually spend 138% more than their counterparts who’ve been left out.

What does this mean?

So, Basically, your entire campaign is worth nothing if your business has not implemented a comprehensive email marketing strategy.

But, of course, we know it’s impossible to keep up with all your prospecting emails. But Unless, otherwise, your store is only dealing with about five leads- which essentially beats the whole point of email marketing.

It goes without saying that email marketing is a mass lead generation channel. That’s why it’s popularly bundled with marketing automation tools which means that now you would adopt an email marketing tool.

ActiveCampaign is an email marketing tool that would help you for the growth of your business.

With the help of this article, you would be able to decide whether ActiveCampaign is the right tool for your business or not.

What is ActiveCampaign?

ActiveCampaign

ActiveCampaign is software for email marketing that provides a holistic approach to the whole email lead generation process through four fundamental functions:

  • Email Marketing
  • Marketing Automation
  • Sales and CRM
  • Messaging

The system boasts of more than a hundred thousand users worldwide who trust ActiveCampaign in aiding the growth of their business. 

ActiveCampaign has helped over 150,000 companies & organizations from diverse industries meaningfully engage with their customers.

You can use the software to build various types of email marketing campaigns, like triggered and targeted emails as well as auto-responders.

ActiveCampaign Features:

The main features of ActiveCampaign are:

ActiveCampaign
  • Marketing automation
  • Built-in integrations
  • Conditional email content
  • Onsite/In-app contact tracking
  • Contact location/travel tracking
  • Drag-and-drop email designer
  • Newsletters
  • Smart autoresponders
  • Campaign, contact, and list reporting
  • Live ecommerce data to emails
  • SMS marketing
  • Advanced segmentation & targeting
  • Custom forms
  • Automated series
  • Free phone, live chat, email support
  • Social media monitoring & reaction
  • Free one-on-one training
  • Contacts based on ASL
  • CRM & Sales automation
  • Free email templates

ActiveCampaign Benefits:

ActiveCampaign
  • Site tracking is a feature of ActiveCampaign which responds to the customer on what they are doing on the website so this way you can adapt your market to the interest of your potential customers.
  • You can see what the customer does in your website an entire page view history is attached to each contact record so, that you will be able to see what exactly have they done and haven’t done in their site.
  • ActiveCampaign has a great deliverability rate i.e the likelihood of your email ending up in the primary inbox of your email subscribers is a lot higher than with other email marketing providers
  • ActiveCampaigns have very powerful email automation So, you can build email sequences and customize the email journey that people go through based on how they interact with their email content.
  • Conditional content is a feature of ActiveCampaign that allows you to change content on per contact basis.
  • You can display completely different blocks of text or images on an email depending on what webpages have been viewed or how contact is tagged.
  • ActiveCampaign enables you to communicate with contacts about specific actions they have taken to the system. 

Additional Benefits:  

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  • ActiveCampaign has a great deliverability rate and the likelihood of your email ending up in the primary inbox of your email subscribers is a lot higher than with other email marketing providers
  • ActiveCampaign have very powerful email automations so you can build email sequences and customize the email journey that people go through based on how they interact with their email content.
  • Conditional content is a feature of ActiveCampaign that allows you to change content on per contact basis, so you can display completely different blocks of text or images on an email depending on what webpages have been viewed or how contact is tagged.
  • ActiveCampaign enables you to communicate with contacts about specific actions they have taken to the system, and so this information can be used to make highly personalized marketing, Beacuse this is the event tracking feature of ActiveCampaign.

How does ActiveCampaign help you?

Let’s see how you can use ActiveCampaign to organize and track your contacts and automate your business. 

ActiveCampaign

Marketing Automation:

Automation of emails is a feature that gives you extra time to focus on other tasks. 

And Marketing automation helps you to track your website events, automation goals, create automation maps, attributions, and split actions. 

Site Tracking:

Site tracking is a part of marketing automation that helps you to see which contacts interact with your website to better understand what they’re looking for.

ActiveCampaign’s site tracking allows you to see which products and information your contacts are looking for on your website so that you can follow up with them with more information to help create more engagement and boost conversion rates. 

Every click, login, or view is tracked as an event to keep a track of what your audience is interested in.  

Automation goals:

Tracking automation goals lets you see what different segments of your audience needs, and who needs more warming up.

Tracking micro conversions like clicks, opens, and plays lets you see which parts of your funnel are getting engagement, and where your funnel could use some TLC. 

Goal tracking also gives you an idea of when your audience is more likely to convert, where to upsell, and when to start a sales sequence when your audience is warmed up. 

Automation Map:

Automation map helps you see how your different automation connects and work with each other so It makes it easy to see your email marketing from a bigger picture view and find new opportunities to maximize your business growth.

The map view lets you visualize your entire funnel map and see how every component connects. 

Attribute:

The customer attribute feature lets you see what parts of your marketing campaigns are performing best by tracking your customer journey from start to finish.

You can see whether they convert better from SEO, social media, PPC, or another marketing challenge that you might be underutilizing.

Email Marketing

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ActiveCampaign is not only email but combined with email and marketing automation software for creating, managing, and extending your email marketing & autoresponder campaigns.

ActiveCampaign lets you send whichever kind of email you need for your business. Because It gives you ultimate control over the types of emails you send.

ActiveCampaign designed templates are fully mobile responsive. You can use tools like content blocks to save and reuse pieces of content across campaigns.

ActiveCampaign’s drag and drop email builder makes it easy for anyone to build an email from scratch or use one of their templates.  You can even create functional subscription forms, dynamic content, email segmentation, and conduct helpful split tests on your campaigns.

You can create simple signup forms to capture your audience’s contact information and tag people based on their interests. 

A split test can help you boost open rates and improve the messaging within your emails. You can split test subject lines, email copy, calls to action, and even images and media within the email to see what your audience likes the most.

Sales + CRM

The system’s automation tools function as CRM which allows for a smooth transition from marketing to sales. It allows you to manage all of your contacts efficiently and store all of the information you need to create campaigns that convert. 

One of the best ways to increase conversions is to make sure that your audience is warm enough to buy before you start selling.

A lead score is a number that is calculated based on how often your contact interacts with your business. The more they visit your site, click your emails, or engage with your contact, the more the lead score increases.

Messaging

ActiveCampaign allows you to contact your customers on their mobile phones and social media. You can send your contacts SMS messages manually or through automated workflows.

You can even ask your contacts to subscribe or unsubscribe to your list via SMS and import that information directly into ActiveCampaign.

Site messages is a feature that allows you to contact your audience during the exact moment they are engaged on your website.  

If your business is using Facebook ads, you can use the information in your Facebook custom audiences to further track your audience through their customer journey.

integrations

Customer Support

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A good support team helps you to save a lot of time,

The responsiveness and quality of the support team are very important when you choose your email marketing provider.

In case you are having some problem and if the support team is not responsive then it could be really frustrating

So, in that case, you will have to wait until they send you an email and once they do, you’ll have to dive back into the problem you were having

ActiveCampaign offers a handful of different options when it comes to customer support, so you always have a way to troubleshoot issues within your account. 

The quality of their support is pretty good when they are online.

However, ActiveCampaign doesn’t have 24×7 chat support yet, So it depends on what time you contact them but so far their response rate is pretty quick as they are online most of the time

Pricing Plans

The pricing of ActiveCampaign is based on the number of email subscribers you have on your email list. Your monthly or yearly payment depends upon this list. You can just start with just $9/- month.

ActiveCampaign comes in four primary plans, each priced differently- Lite, Plus, Professional and Enterprise. 

Now you can give the service a test run through a 14-day free trial period. And the best thing about this is the fact that you can proceed without submitting credit card information.

ActiveCampaign

The lite package comes with;

  • Sending newsletters
  • Supports up to 3 users
  • Chat and email support
  • Marketing automation
  • Email marketing
  • Unlimited sending

The best part about this plan is that it comes with its powerful automation feature

The Plus package comes with (along with lite’s features):

  • Supports up to 25 users
  • SMS marketing
  • Custom branding
  • One on one training
  • Custom domain
  • Deep data integrations
  • Custom user permissions
  • Contact and lead scoring
  • CRM with sales automation

Some of the main features which might make people opt for the plus plan is their new landing page builder, the CRM feature, the integration possibilities, and text marketing

If you want to get really professional you can go for Professional plan which includes (along with plus’ features) ;

  • Supports up to 50 users
  • Attribution
  • Site messaging

The Enterprise feature includes:

  • Supports unlimited users
  • Uptime SLA
  • Phone support
  • Free social data
  • Free design services
  • In-depth onboarding
  • Dedicated account representative
  • Custom mail server domain

But for most of you, the lite plan or plus plan would be more than enough for email marketing.

Get a free trial for Active Campaign

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Conclusion

ActiveCampaign has created a category of its own. It can be used for many different activities like email marketing, customer care, automation, and so on.

You can save time and automate a lot of activities. They are the best email-forwarded CRM system that’s made to create a converting funnel instead of just a way to contact your customers.

It can prove to be helpful even to small business owners who need tools to support the growth.

You don’t have to be super tech-savvy for this. The number of resources that are available is actually worth the cost. Active Campaign is very user-friendly.

It is pretty intuitive to use and has guides to walk you through processes step-by-step. Active Campaign is very user-friendly.

It is pretty intuitive to use and has guides to walk you through processes step-by-step. 

The automation possibilities within ActiveCampaign are really endless and so it is hard to find something that which you cannot automate with their automation feature

ActiveCampaign would be a really good option for you if you are focusing heavily on email marketing by giving your customers the most customized email journey possible.

ActiveCampaign allows you to segment your subscribers by giving them different tags based on how they have interacted with your content.

This is how you can increase your open rates and delivery rates and it is a better experience for your subscribers.

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