What is Affiliate Marketing? (How to Get Started as a Beginner)

Affiliate marketing is the process of earning money (commissions) every time you promote a company’s products or services and drive sales. You can only get paid every time you make a sale, just like a sales representative who only charges a commission.

Now before I delve into affiliate marketing, let me tell you why you should pay attention.

Since the launch of 4Hour Workweek, everyone seems to have a common goal.

Wake up in the morning, turn on your laptop and look at something like this:

image source (Top 5 SEO)

Passive Income Right?

Here’s the definition of affiliate marketing:

Affiliate marketing is the process of earning money (commissions) every time you promote a company’s products or services and drive a sale. You only get paid every time you drive a sale, just like a commission-only sales representative.

In short, if you are an affiliate (also known as a publisher), you can use the skills of a marketer to recommend your audience to the product.

When someone in your audience decides to buy a product or act on your recommendation, you get a commission.

Let’s take a look at all the parts of a successful affiliate marketing system.

The Merchant

Anyone can become the entrepreneur behind an affiliate marketing plan from sole proprietorships to startups to large Fortune 500 companies. They don’t even have to actively participate. They only need to have a product to sell.

The Affiliate

This is where marketing takes place. The affiliate promotes one or more affiliate products and tries to attract and persuade potential customers to believe in the value of the merchant’s products so that they can finally buy.

So, who are affiliates?

Affiliated companies can be natural or legal persons. Most of the time, the affiliate is a blogger or other content producer.

They usually work in the same industry or in an industry closely related to the company of the product they promote.

Affiliates are people who help promote products or services by writing posts, making videos, and doing other marketing activities. When a visitor to an affiliated company makes a purchase or submits a lead form on the affiliate company’s website, the affiliated company will be paid.

How much it pays to members and why (guidance or purchase) depends on the membership plan terms.

Affiliates can also promote affiliated companies by publishing banner ads and text links. Whenever a lead is generated, the publisher receives a commission.

This is usually a percentage of the number of sales. It can also be another amount agreed upon between the advertiser and the publisher.

What Is Affiliate Marketing? (Examples & How to Get Started) (2021)

And, who are the companies?

An affiliate (also known as a merchant, advertiser, retailer, or brand) is any business that is willing to pay a commission to affiliates who promote their products.

These companies cooperate with affiliated companies to generate more leads and sales leads.

Affiliates pay their affiliates to help them get what they want. Payment is generally based on pay per click, pay per lead, or pay per sale.

This structure is sometimes called performance marketing.

Commission payments are generally paid monthly. But it depends on the terms of the affiliate program.

Compared to traditional pay-per-click advertising, affiliate marketing is considered more advantageous for the business. Traditional pay-per-click advertising may generate little or no lead or sales.

Now that you know who the companies and affiliates are, let’s get to know how affiliate marketing works

As an affiliate, you will be paid for your performance.

Here are three common performance-based models in affiliate marketing:

  • Pay Per Click (PPC) – Affiliate members are paid for all valid clicks, regardless of whether those clicks generate sales or leads.
  • Pay Per Lead (PPL) – Business pays a flat commission per click for qualified trades. This action can include things like installing the app, submitting an online form, signing up for a free trial, or completing a short survey.
  • Pay Per Sale (PPS) – Business pays a certain percentage of all eligible sales. The percentage is negotiated by the company and its subsidiaries. The most common PPS program is Amazon Associates, in which publishers can earn up to 15 points for products for sale.

Well, what are affiliate networks?

The Affiliate Network acts as an intermediary between the company and its affiliates.

They manage their relationships and provide verifications and balances of third parties.

These networks will pay, inform and manage affiliates. When requesting a network of affiliates, you can generally access all affiliate companies administered on the network.

Here’s a list of places to find products to promote


amazon logo

Amazon offers millions of products to more than 197 million buyers around the world. So naturally, this company is considered one of the largest independent alliance networks in the world.

  • Many people trust them. People shop on Amazon with confidence because they know the company can deliver.
  • They have a super strong upselling ability, which means you can get a great commission.
  • Improving the sale simply means recommending items related to the product of interest during the purchase process.

Please note that each Amazon store location has a different affiliate program, you must request it separately:


Clickbank logo

ClickBank is another popular affiliate network with over 500,000 members worldwide. As you can imagine, they are easy to promote when searching for affiliate products. ClickBank’s main source is digital sales and information products, such as e-books. However, they do provide some physical sales opportunities.

Like Amazon, this site is packed with thousands of products.

You can view reports in real-time because ClickBank provides continuous data on sales, cancellations, refunds, etc.


Rakuten affiliate products logo

Rakuten is considered to be a complete affiliate marketing service. They offer a wide range of other marketing solutions but mainly work with large companies with large marketing budgets and annual sales.

It fits your short-term and long-term affiliate marketing goals.

Provides an up-to-date report on your progress as an affiliate.

They are enterprise-level affiliate marketing services, which makes it easy to work with them.


shareasale affiliate products logo

ShareASale is actually one of the first affiliate networks established and continues to offer amazing products within many different categories. These offerings include everything from organic/green products to all kinds of business services. However, they charge a sign-up fee as well as fees for each sale.

It supports a long list of ad types, from text and image ads to pop-up ads, and more.

Tracks and reports on your progress and allow you to access these reports in real-time.

Provides powerful support services and their team can guide you through all aspects of your system.

As part of their membership, they can access training videos and documents and monthly training.

Work with various publishers and merchants from various retail and service sectors.


After signing up for the membership program, you will get an affiliate link, which is a special URL containing your username or member ID.

You will use this link whenever you mention an advertiser’s product on your website or other marketing activities (such as social media).

Whenever one of your viewers clicks on your affiliate link, a cookie is placed on their browser to track them. If you become a customer, the company knows that it has received that customer from you and you will receive credit.

Also, joining an affiliate program is free. However, if you choose to use certain promotional strategies, they will incur costs

Make money today!

There is no limit to what you can win in affiliate marketing.

How to learn how affiliate marketing works and can extend this incredible business model.

  • The program you’re promoting
  • The conversion rate
  • How many visitors you’re sending through your links
  • The buyer’s motivation

But all when you hit that sweet place is aligned, it feels very good.

How do you know how to work how your affiliate marketing works? After all, it can be your golden goose, but you will not know unless you have tried!

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