Do you why finding the best email marketing services is really important?
89% of marketers use email as the primary way to generate leads
And 21% of the emails sent are opened within the first hour of delivery with a crazy ROI of 3800% ($38 for every $1 spent)
This is why finding the best email marketing services is really important.
In 2022 Email Marketing is one of the most powerful marketing tools, a good email marketing campaign drives engagement, builds relationships, and has a higher ROI than any other marketing method.
Finding the right tool will greatly impact your email marketing success but let’s be honest it is a challenge to find the right tool in the sea of email marketing services.
I have been in the email marketing industry for a long time and I have used every tool you could name right now
My goal with this article is to help you choose the right email marketing service/platform whether you are a beginner or even if you have a subscriber list of over 100,000 and are looking to switch your provider.
By the end, you should be able to choose one of these email marketing services without a doubt!
Quick Overview: 12 Best Email Marketing Services
- Constant Contact – Best For Everyone
- Sendinblue – Best For Beginners
- Mailerlite – Best For Bloggers and Freelancers
- Hubspot – Best For Automation
- Mailchimp – Best Newsletter Service
- GetResponse – Best For Automated Lead Collection
- Drip – Best For Ecommerce Business
- ConvertKit – Best For Creators
- Moosend – Best for Small Businesses
- Omnisend – Best for SMS and Email Marketing Combined
- AWeber – Best For Low Subscriber Count
- Activecampaign – Best For Advanced Automation
Comparing Prices Of Best Email Marketing Services
| Email Service | Free Plan | Cheapest Plan | 5,000 Subs | 20,000 Subs | 50,000 Subs | 100,000 Subs | 500,000 Subs |
|---|---|---|---|---|---|---|---|
| Constant Contact | 30Days Trial | $9.99 for 500 contacts | $55 | $130 | $300 | Custom Quote | Custom Quote |
| Sendinblue | 9000 Emails, Unlimited contacts | $25.00 for 20,000 Emails, Unlimited contacts | Min. $25 | Min. $25 for 1 email per month | Min. $45 for 1 email per month | Min. $65 for 1 email per month | Custom Quote |
| Mailerlite | 12,000 emails 1,000 contacts | $9 for 1,000 contacts | $29 | $105 | $205 | $360 | $1600 |
| Hubspot | 2,000 emails 1,000,000 contacts | $50 for 1,000 contacts | $240 | $840 | $2040 | $4040 | $6950 |
| Mailchimp | 10,000 emails 20,000 contacts | $10 for 500 contacts | $49 | $153 | $250 | $481 | Custom Quote |
| GetResponse | Unlimited emails. 500 contacts | $15 for 500 contacts | $44.28 | $142.68 | $245.18 | $441.98 | Custom quote |
| Drip | 14Days Trial | $39 for 2,500 contacts | $89 | $289 | $699 | $1,199 | Varies |
| Convertkit | Unlimited emails, 300 contacts | $9 for 300 contacts | $66 | $150 | $316 | $566 | Custom Quote |
| Moosend | 30Days Trial | $9 for 500 contacts | $48 | $160 | $315 | $936 | $2896 |
| Omnisend | 500 emails, 250 contacts | $16 for 500 contacts | $65 | $230 | $330 | $720 | Custom quote |
| AWeber | 3000 emails, 500 contacts | $16.15 for 500 contacts | $46.15 | $146.15 | Custom quote | Custom quote | Custom quote |
| Activecampaign | 14Days Trial | $9 for 500 contacts | $79 | $229 | $339 | $549 | Custom Quote |
Best Email Marketing Services Review
Constant Contact – Best Email Marketing Services Overall
The first one on this list is Constant Contact, although this list is in no particular order Constant Contact is the best email marketing service for most users.
It’s the oldest service in this article, they have been active since 1995 and at that time Constant Contact was the only solution to offer event management tools, social campaigns, or surveys.
They definitely must be doing something right if they are the fastest growing and the largest email marketing service in the world
right?
Currently, Constant Contact has around 650,000 users worldwide, and +270 apps for integration
They also have a huge pre-built template collection (100+) which is also mobile optimized
That’s cool, But
The reason I recommend Constant Contact is that it’s really easy to use and beginner friendly
And if you are at an advanced level you will immediately recognize how much time it can save your team
Another thing to keep in mind is that they offer online training and live seminars across the United States
This will allow you to quickly learn the basics of email marketing if you are a small business owner
That’s not all they are the only service on this list that offers a 30 Days free trial and you can try out all of their features, no credit card is required
Why I recommend Constant Contact:
- Automated “Resend to Non-Openers”
- Easy to use Drag and drop email builder
- Facebook, Instagram ads and insights
- A/B Testing Tool to find the winning campaign
- Social media and 270+ apps integration
- Complete Toolkit for beginners
- 1 Month free trial
- No need to be a tech expert, easy to use for beginners and time-saving.
- Has better email open rates than most other platforms
- Detailed Live Statistics which show open rates, data for each subscriber, and more stats
- 100+ pre-built mobile-friendly templates
- Great automation features
Now, let’s get to the pricing of Constant Contact
Core
- 0 – 500 Subscribers — Starting at $9.99 per month
- 501 – 2,500 Subscribers — Starting at $35 per month
- 2,501 – 5,000 Subscribers — Starting at $55 per month
- 5,001 – 10,000 Subscribers — Starting at $80 per month
Plus
- 0 – 500 Subscribers — Starting at $45 per month
- 501 – 2,500 Subscribers — Starting at $70 per month
- 2,501 – 5,000 Subscribers — Starting at $95 per month
- 5,001 – 10,000 Subscribers — Starting at $125 per month
The only downside to Constant Contact is the pricing is higher compared to other platforms but If you are serious about email marketing and are willing to pay for a good premium service go for it.
The cheaper one will most of the time be enough for beginners to send basic or professional emails but I recommend the Emal Plus plan if you want to get the most out of your emails.
Try Constant Contact free for 30 days
Sendinblue – Best Email Marketing Services For Growing Subscribers
Sendinblue was launched in 2012 and used to focus on transactional emails such as invoices, subscriptions, etc…
But today, Sendinblue has grown so much that the same company sends more than 30 million SMS and emails daily throughout 14 countries
I love recommending Sendinblue if you want to grow your subscriber list
The reason is that it’s such a great service to grow your subscriber list but also has every feature you would expect in an email marketing platform.
From launching your email campaign to tracking it.
Do you want to collect leads by text with SMS or by live chat? Well, you can do that with Sendinblue.
You can send up to 300 daily emails in the free plan and also add unlimited contacts which is great as the free plan lasts forever without paying a cent
Although as your subscriber list grows you will eventually have to buy one of their premium plans
Their overall interface is pretty intuitive and beginner friendly although the drag-and-drop email builder still needs some work
Don’t get me wrong!
As a beginner, it’s still fairly pretty easy to use and you can start creating some amazing email campaigns
Why I recommend Sendinblue:
- Sign up forms. Place forms anywhere on your website to get user information.
- SMS marketing options to deliver SMS and autoresponder messages
- Landing pages to power up your lead generation
- A/B testing to discover which campaign elements convert better
- SMTP services to deliver transactional messages via email and SMS
As for the pricing of Sendinblue
Free — 0$ per month
- Up to 300 emails per day
- Unlimited contacts
- Chat
- SMS marketing
- Email template library
Lite — $25 per month
- Up to 100k emails
- No daily sending limit
- A/B testing
- Remove the Sendinblue logo
Premium — $65 per month
- Up to 1MM emails
- Marketing automation
- Facebook ads
- Retargeted ads
- Landing pages
- Telephone support
Enterprise — Customized pricing
- Customized email volume
- 20+ landing pages
- Customer success manager
- Access for 10+ users
- Dedicated IP
The premium plan recently included more advanced features like landing page builder, live chat, sales CRM, and Facebook ads integration.
You can use their forever free plan as a beginner but eventually, get the premium one as it has features worth paying for
I would also like to see their email templates updated for something more modern.
Do you want a good budget solution with decent features and unlimited contacts? Go for Sendinblue
Mailerlite – Best Simple and Affordable Email Marketing Services
Mailerlite is a great modern and simple email marketing tool you can use for free for up to 1000 subscribers.
I can’t get over how simple and easy to see Mailerlite is and the simple appearance does not mean that they lack in features
Mailerlite has some great features, one of its unique features is the ability to check click-through rate and open rate by location
They have a fast-to-use drag-and-drop editor for building your emails with well-designed templates
Like any other great email marketing service, Mailerlite offers automation, landing pages, and pop-ups with a great UI to go for it
Mailerlite is especially great for teams, because of its simplistic and straightforward UI, your team won’t get intimidated
Why I recommend Mailerlite:
- General ease of use: Easy to use for beginners and teams
- The price starts at $0
- A/B Testing tools
- Premium plans are affordable (start at $10)
- Amazing deliverability rates
Let’s take a look at Mailerlite’s pricing:
- Up to 1,000 subscribers — $10 per month
- 1,001 – 2,500 subscribers — $15 per month
- 2,501 – 5,000 subscribers — $30 per month
- 5,001 – 10,000 subscribers — $50 per month
- 10,001 – 15,000 subscribers — $75 per month
- 15,001 – 20,000 subscribers — $100 per month
- 20,001 – 25,000 subscribers — $120 per month
- 25,001 – 30,000 subscribers — $140 per month
I hope you notice the pattern here, the pricing increases about $20-$40 every 10,000 subscribers.
MailerLite also has a 30% discount if you sign up for annual billing, it is one of the most affordable options on our list.
I will highly recommend Mailerlite to bloggers and freelancers that want an affordable solution with the general ease of use
Hubspot – Best Email Marketing Automation Services
Hubspot’s email marketing service is just one tool in the bigger picture that is Hubspot and it is one of the most known tool in the CRM and email marketing industry
You can use their email marketing service solely or with a combination of Hubspot’s other tools like Marketing hub or Hubspot CRM to make your marketing game stronger
Hubspot has the crown for marketing automation, you can easily set different triggers for your subscribers and convert them into leads.
What do I mean by this?
Hubspot lets you control what happens when a subscriber takes an action
you can have them experience entirely different things via email depending on what action they take
Or based on other things like device type, country, list membership, basically any custom information you have on the individual subscriber.
Along with this, Hubspot has an easy-to-use drag and drop editor with a good amount of prebuilt templates and a set of powerful tools like pop-up forms
Everything you would expect in a professional email marketing service
Such as send time optimization, A/B Testing, good email deliverability rate, Detailed analytics on how your emails performed, advanced marketing automation, drip campaigns
Why I recommend Hubspot:
- Powerful CRM to automate your emails and personalize them
- Has a great free plan
- Next-level email marketing automation
- A/B Testing Feature is Top notch
- Has a WordPress plugin and a good amount of integration options
- Ability to track online ads
Well, now the important part let’s take a look at its pricing
Hubspot email marketing service is free for sending up to 2000 emails per day and has unlimited subscribers
Their paid plan starts at $50/month if you want to step it up and upgrade your access to every HubSpot marketing feature.
I recommend Hubspot if you love Automation and for marketers, startups otherwise it’s still a great option
Mailchimp – Best Email Marketing Services For Great Social Media Features
Mailchimp is a popular email marketing service not because it has any extraordinary features
but mainly due to its popularity over the years among marketers
One unique feature Mailchimp has is Multi-step custom overflows which allows you to create complex onboarding series and drip campaigns for your subscribers.
Apart from this Mailchimp has an easy-to-use drag and drop email marketing campaign builder, prebuilt and custom segmenting contacts in groups, autoresponders, and email delivery based on users’ geolocation, checking open rates, cross-device email testing
Mailchimp is a bit limited when it comes to marketing automation compared to other options on our list
Another thing Mailchimp has is that it might be a little difficult to understand at first but their knowledge base is great and is there to help you out
Why I recommend Mailchimp:
- Advanced segmentation and behavioral targeting
- Cross-device email testing
- Landing pages for better lead generation
- Has a great free plan
- A huge number of integration options with popular applications
- Custom list segmentation
Well, time to take a look at what Mailchimps pricing is
Their paid plan starts from $10/month for up to 500 subscribers, and the pricing increases every 500 subscribers.
And, If you want unlimited audiences, advanced audience segmentation, multivariate testing, and comparative reporting, then you will have to get their $299/month plan.
I recommend Mailchimp for people that want a good email marketing service and run an e-commerce business
Although, it might not be a great choice for new business owners who want to move their customers to their marketing and sales funnel quickly.
GetResponse – Best Email Marketing Services For Automated Lead Collection
GetRespsonse has 350,000 users in more than 180 countries and +1 billion messages are sent every month using their email marketing services
It’s a great all-in-one email marketing platform that excels in automated workflows and automated email lead collection
GetResponse has a popular unique feature, the conversion funnel feature
what does this feature do?
It’s the ability to create webinars and sales funnels through their platform
What do I mean by funnels here?
Landing pages, exit popups, Facebook ads, marketing automation, emails, e-commerce automation all of this
GetResponse has a feature called Autofunnels. which can be used to create webinars, collect leads, sales
It’s fully automated and really simple to use making it easy to learn for beginners as well once a user enters your funnel it’s fully automated by GetResponse from there
Apart from this GetResponse has features like audience segmentation, autoresponders, advanced analytics, an excellent library of professional email templates, time base drip campaigns with a great drag-drop email builder
Although the email deliverability is not the best in GetResponse compared to Constant Contact and other email marketing services.
Other features make up for it
Why I recommend GetResponse:
- Best email marketing service for automated lead generation
- Advanced automation workflows
- Easily create landing pages
- Has a great UI to get used to
- Recently added a free plan for unlimited emails
- time-based drip campaigns
Let’s discuss the pricing now
Basic — Starting at $15 per month
- Autoresponders
- Unlimited landing pages
- 1 sale funnel
- Unlimited lead funnels
- Sell e-products
Plus — Starting at $49 per month
- Automation builder with 5 workflows
- 5 sales funnels
- Contact scoring capability
- Webinars with up to 100 attendees
- CRM software
Professional — Starting at $99 per month
- Automation builder with unlimited workflows
- Paid webinars with up to 300 attendees
- Unlimited sales funnels
- Unlimited webinar funnels
Max (enterprise tier) — Custom pricing
- Transactional emails
- Dedicated IP
- Webinars with up to 500 attendees
- Consulting services for email campaigns
- Dedicated account manager
Note: The pricing above is based on 1,000 subscribers and will increase as your subscriber list grows
You will get 220 email templates, 180 landing page templates, 700 form templates, 40 auto funnel templates, 150 integrations, and 24/7 live chat support with all of the above plans
Yes, the pricing is more compared to other email marketing services on our list today
But I would say the automated funnel leads, landing pages, and webinars are just as much benefit to your business
Also, GetResponse offers a discount for their 2-year plan if you pay in advance
You should check out their 30 Days Free Trial so, you can decide for yourself before buying it
I highly recommend GetResponse if you sell online courses but it’s a great all-in-one tool it’s so much more than just an email marketing service.
Drip – Best Email Marketing Services For Ecommerce
After being launched in 2013, Drip has quickly grown into a popular email marketing service for e-commerce business
Even though Drip is fairly new to the market, what’s different about Drip compared to its competition is their intelligent marketing automation tools
This is all because of its CRM features and reflexive sales and marketing automation
Drip’s automation workflow is simple and fun to get used to because it’s so well crafted
The automation triggers include links clicked, tags assigned, page views, if someone purchases from your shop, and a lot more
You can also tag a user if they perform a particular action like visiting a certain page on your shop
Drip is an excellent solution for e-commerce businesses, their refined automation and CRM features will save you and your team a lot of time
Furthermore, they have a perfect integration of almost all popular websites like WordPress, Woocommerce, etc…
Because of this, it’s really easy to add popup/opt-in signup forms on your website
Recently, they have added SMS notifications in all their plans which will help you connect with your subscribers through SMS and emails.
There’s also a neat feature that lets you track commerce metrics related to customer intent and purchase behavior and you will be able to track returning visitors apart from new visitors and people that abandoned their carts
Truly a great email marketing service for an e-commerce business
Why I recommend Drip:
- Great Automation workflow for eCommerce
- Easy to use, well designed, and flexible
- A wide range of automation triggers to choose from
- Amazing All-in-one solution for e-commerce businesses
- Great open rates
Shall we get to the pricing now?
1-500 subscribers — $19 per month
501-2,000 subscribers — $29 per month
2,001-2,500 subscribers — $39 per month
2,501-3,000 subscribers — $49 per month
3,001-3,500 subscribers — $59 per month
3,501-4,000 subscribers — $69 per month
4,501-5,000 subscribers — $79 per month
5,001-6,000 subscribers — $99 per month
6,001-7,000 subscribers — $109 per month
Note: This can go up all the way to 1,40,000 subscribers and then the pricing becomes custom
A bit pricey, yes
But I highly recommend drip for newer brands in e-commerce businesses looking to get a boost through email marketing
It will save you a lot of time and effort to target the right people with its seamless tools
Convertkit – Best Email Marketing Services For Creators like Bloggers, YouTubers
Convertkit is a new email marketing service and they have taken a different approach by focusing their platform on creators like bloggers, bloggers, YouTubers, etc.
Don’t get me wrong, the features are still the same as other email services.
You get all the features
Well, so what do I mean when I say its primary focus is on creators
It’s because their service focuses on nurturing your visitors through a membership site, an e-commerce platform, and landing pages.
For a creator to be able to create a lead out of their casual visitors to their social media account, to an album, to a youtube video, or even a Facebook page is of great value
You can even sell your digital products or subscriptions from it
There’s another thing Convertkit does different, instead of having different contact lists all of your contacts will stay in one big list
And you will be able to tag your subscribers with automation or manually based on their behavior
This help improve the personalization of your email campaigns by a lot
Their workflow editor shows you what your sequences look like in action and makes it easy to change the experience a subscriber will have.
Apart from this, they have all the powerful tools you would need in an email marketing service like A/B testing, smart workflows, landing page builder
Though I would say their landing page builder is lacking in some ways and needs more work plus they don’t have as many design options as other options on this list
I personally love Convertkit for its great knowledge base to learn more about email marketing, helpful support, and good email deliverability rates.
Why I recommend Convertkit:
- Automated email funnels at an affordable price
- Extensive knowledgebase to guide you
- Managing a subscriber list is great for creators with a large audience
- Quick email sending with a clean format
- Automation templates for uses like webinars and product launches
- Helpful support and good email deliverability rates.
- Great support team
Now that you know who Convertkit is it’s time for pricing
- 0 – 1,000 Subscribers — $29 per month
- 1,000 – 3,000 Subscribers — $49 per month
- 3,000 – 5,000 Subscribers — $79 per month
Just like most other email marketing services their pricing is also based on the number of subscribers you have, the plans are a bit pricey comparatively
But if you migrate to Convertkit with a list of more than 5,000 subscribers then they have a great migrating system for you
And with their annual plan, you get 2 months free!
Again, I recommend you try out all of Convertkit’s features with their 14-Day free trial then buy the whole product if its the right choice for you
It’s a great email marketing service for creators, no doubt its tools are made for creators as the focus
Moosend – Best Email Marketing Services For Small Businesses
Chances are you probably have not heard of Moosend before but that’s because it’s not the most well-known email marketing service out there
But It is a feature-packed platform and It deserves a place on this list
If you are a beginner in email marketing or advanced if
Moosend might be the perfect option for you if you have an online store
This is because they have an excellent e-commerce AI
You can do cool stuff like cross-selling depending on customers’ shopping habits and even keep track of how often they buy a particular product
This makes it easy to promote the products to them when they need it
This is a feature you will not find even in some great email marketing services
Other than this Moosend is an amazing tool in other areas of email marketing too
Easy segmentation tool, easy drag-and-drop email builder, advanced personalization features, and accurate real-time analytics allow you to create emails unique for your target customer with detailed email analytics that shows you advanced metrics such as click bounces, email opens, custom event tracking, purchases, product reviews, and even predicted demographics data, and more.
Moosend has 70 well-designed templates to choose from and a deliverability rate of 98%, so no emails going into the spam!
Also, Moosend is easy to use with a minimal learning curve hence, perfect for beginners and pros both.
Why I recommend Moosend:
- List Segmentation allows you to target your subscribers with personalized content
- Great Integration options
- Has affordable pricing with all the features in all plans
- Endless automated workflow options
- Minimum learning curve
- Perfect for e-commerce and small businesses
It’s time to learn about the pricing of Moosend
Pricing starts at $9/month for 500 subscribers. you will be able to access all of the features in every plan
Amazing!
You can also create a free account (no credit card required) to test all of their features yourself for 30 days
They also had a freemium plan but recently it seems that they removed it which is a bummer but Moosend is still very affordable and a great email marketing service for small businesses
Omnisend – Best For SMS & Email Marketing Services Combined
Omnisend says they have a mission ‘to give every marketer the power to rise above the promotional noise and get better results than ever.’
What I like the most about Omnisend is their pre-built automated e-commerce marketing workflows which are designed to help you increase your revenue
I also love the unique incentives like a wheel of fortune for sign-ups, product recommendations, gif boxes, and the crazy feature “live view website tracking”
SMS is built in, so you don’t have to pay for another software this allows you to send messages to 209 regions and up your SMS marketing game
Omnisend might just be the most generous email marketing service out on this list because of the value they offer in their free plan
You will be able to use almost all the premium features in their free plans like A/B testing, pre-built automation workflows, subscriber segmentation, SMS + web push notification, and even performance reports.
Although, as your list grows you will have to upgrade to their paid plans.
I will discuss more pricing below
Why I recommend Omnisend:
- Omni-channel marketing automation solution.
- Generous free plan
- Creating beautiful, on-brand simple emails is easy with Omnisend.
- SMS marketing
- Perfect for online shop owners like Shopify
As I said above it’s time to look at Omnniesend’s pricing
Free — $0
Up to 500 emails per month and reach up to 250 contacts
Omnisend-branded email campaigns
Signup forms, boxes, and pop-ups
Reports
Standard — $16 per month
Up to 6000 emails per month and reach up to 500 contacts
Email campaigns
Signup forms, boxes, and pop-ups
Reports
SMS campaigns and automation
Audience segmentation
24/7 email and chat support
Pro — $99 per month
Unlimited emails per month
Up to 3933 SMS per month
Email campaigns
Signup forms, boxes, and pop-ups
Reports
SMS campaigns and automation
Audience segmentation
24/7 email and chat support
Web push notifications
Facebook custom audiences
Google Customer Match
Priority support
Advanced Reporting
I will recommend you to at least go for their standard plan after trying out the free plan as it’s a great option to brand your emails for SMS and email automation features
I will highly recommend Omnisend if you are a shop owner owning an e-commerce business as creating advanced non-eCommerce automation will get a little tough if you have less experience
AWeber – Best Email Marketing Services For Low Subscriber Count
AWeber is one of the oldest and most traditional email marketing services that are very easy to use and affordable
It boasts about how they have invented the autoresponder and it has experience of 20 years
Also, AWeber has one of the best email deliverability rates in the industry
This email marketing service provides a wide range of tools for small to medium-sized businesses
They have an excellent A/B testing tool to go along with other features like email analytics and conversion tracking
AWeber also has its mobile app for users so they can track their email campaigns on the go
Their service connects seamlessly with other platforms like WordPress, Woocommerce, etc…
But the main reason I am recommending AWeber is because of its base plan of $19
If you have a subscriber list of 500 or less you can enjoy all of the premium features you would need in an email marketing service at just $19/month
Why I recommend AWeber:
- 700+ pre-built templates
- Subscriber segmentation
- Advanced A/B testing tools
- Has a good support team
- Affordable if you have a small subscriber list
Let’s take a look at AWeber’s pricing plans
0 – 500 Subscribers — $19 per month
501 – 2,500 Subscribers — $29 per month
2,501 – 5,000 Subscribers — $49 per month
5,001 – 10,000 Subscribers — $69 per month
10,001 – 25,000 Subscribers — $149 per month
All of the basic features you would need from an email marketing service are available at AWeber
700+ pre-built templates
Drag-and-drop email builder
Email analytics
A/B testing
Sign up forms
Automation
Third-party integrations
Subscriber segmentation
I do not recommend AWeber if you have a big subscriber list as you can find better features in other email marketing services like Constant Contact, etc.
Activecampaign – Best Email Marketing Services For Advanced Automation
Do you want to send fewer emails with higher success rates? leading to overall better results
Well, Activecampaign’s main goal is exactly this.
And to make this possible they focus on marketing automation
Activecampaign is an American-based marketing service and email marketing is just one of its features
You can send highly targeted emails with its automation features so that your efforts are worth it
They make it easy to personalize the emails based on the data you have of your subscribers
What I like about Activecampaign is that you can split test 5 different email versions and figure out which one is performing the best
Then you have their built-in email tester with this you can check if your email will end up in junk or not
Other features like segmenting your audience using data like their email activity, and website tracking features so you can easily collect data on page visits and onsite actions
You can automate everything on your website by using if/then/what logic
Activecampaign is truly the king of automated email marketing services
Why I recommend ActiveCampaign:
- Ability to add live chat on your website and collect leads
- Great UI with clean and beautifully designed templates
- Excellent email deliverability rates
- Excellent landing page builder
- Advanced automation features
- Can send highly personalized emails for better results
- Manage sales directly from the backend using CRM
- Has all the professional email marketing features
As for the pricing of Activecampaign
Even though they are among the best tools for email marketing, ActiveCampaign offers a 14-day trial for users to test their platform before buying.
Its four premium plans start at $15/month for up to 500 subscribers and offer you email marketing, online forms, automation, and a lot more.
Lite – $15/month – at 500 subscribers (Increasing the number of Subscribers will increase the price)
- Marketing Automation
- Email Marketing
- Unlimited Email Sending
- Drag & Drop Email Builder
- 125+ Email Templates
- Send Newsletters
- Subscription Forms
- Segmentation
- The site and Event Tracking
- Campaign and Automation Reporting
Plus – $70/month – at 500 subscribers (Increasing the number of Subscribers will increase the price)
- Landing Pages
- 50+ Landing Page Templates
- Facebook Custom Audiences
- Contact Scoring
- SMS Marketing
- Automations Map
- Conditional Content
- Advanced Performance Reporting
- Custom Branded Forms and Landing Pages + Everything from previous plans
Professional – $187/month – at 500 subscribers (Increasing the number of Subscribers will increase the price)
- Website Personalization
- Predictive Sending
- Predictive Content
- Marketing Attribution
- Split Automations
- Attribution Reporting
- Site Messages
Enterprise – Customizable plan
I highly recommend Activecampaign for people that want complete control of their automated workflows and wish to use advanced features, even more so if you are a small business owner
Activecampaign might be a little overwhelming for complete beginners because of the sheer complexity of all the features available even with a clean UI
Why Email Marketing Is Important For Your Business
If any business wants to communicate with its customers, the best to do this is through email marketing.
Like I said at the beginning 89% of the marketers use email marketing as a primary way to generate leads
And 86% of the customers like to receive these promotional emails at least once a month
Email marketing is inexpensive
Email marketing will save you a lot of money compared to other marketing channels email marketing services
What does this mean?
Services such as Activecampaign and Mailchimp make it easy for advanced automation and customization with their simple process
As I mentioned above email marketing allows you to reach a wider audience with less investment making the average ROI of $38 for every 1$ spent
Email marketing improves customer loyalty
With email marketing its way easier to stay connected with customers and your website visitors
Also, a lot of customers usually like to stay up to date with new products, offers, and even guides or tips if you have an educational website
And all of this is possible through email marketing services
You can even send personalized content to your customers or website visitors depending on their actions making
This will make them more loyal to your company, for sure, and build some level of trust
Email marketing makes your customer outreach better
Compared to social media updates where your customer can miss out and the content is not personalized, Email marketing has a better chance to be seen
With the use of these professional email marketing services, you can email thousands of users with just one click.
And what’s more, is that the customer can read your email whenever they wish to.
How To Find The Best Email Marketing Services For You
Finding the best email marketing services entirely depends on your preferences and needs
But I will help you out by highlighting what features are necessary and useful during your email marketing journey
You will know what you need to look for in email marketing services to find the option that’s best for you
Let’s begin!
Simple Segmentation Of Your Subscribers
As a beginner, this might not mean much to you as your subscriber list is still small
But, as your subscriber list grows you will want to target a different part of your audience for different products
Based on what will work best for them
And a great email marketing service will give you this ability while making it simple to use with powerful ways to do this
You need to be able to send segmented campaigns based on email open rates, click-through rates, or even the products they bought
It won’t matter if you send the most beautifully crafted email and the best-written email with a great subject line.
if it’s sent to the wrong person at the wrong time.
That’s why I think great email marketing services need to have simple and easy-to-use subscriber segmentation with powerful features
also, a quick note, most email great email services have these features locked under their paid plans.
But to be a successful email marketer, you will need this feature.
Quality And Quantity Of Prebuilt Templates
Imagine a big company sends you an email and once you open this email it’s hard to understand it’s not appealing or nice to look at all
You will most likely think it’s spam and won’t bother to read further
Well, this is why most good email marketing services have dozens of pre-built email templates that you can use right away
You need to look for a service that has beautifully designed email templates for different purposes
Along with this, you need a good drag-and-drop email builder, and it should be easy to use while having good design options
Hubspot, Constant Contact has great pre-built template options
Easy To Use Automation
Automation has become important in email marketing services
Why?
There’s nothing as amazing as just setting something up once and then forgetting about it while the rest is up to the AI
Trust me, this will save you a lot of time and effort because the subscribers will automatically receive emails
Instead of checking that every subscriber of yours has received the right email and is in the right sales funnel
Automated email marketing is just better and more efficient
Also, automation doesn’t need to be complex to set up
A good email marketing service will make it easy to set it up even the advanced automation should not be too difficult
Constant Contact, GetResponse, and Activecampaign do a good job of this
In-Depth Analysis
Information is really important in any type of marketing
Knowing more about the subscribers is of great importance such as things like where they live, what they want from you, what are their interests, and who they are
And great email marketing services will have the tools you need to access such information
Good reporting tools are a must-have in any good email marketing platform with KPI and in-depth metrics
This will also help you as a business owner to learn more about your customers and create better services overall
All of the above email marketing services have great tools for this but Hubspot stands out as the winner
Summary Of The Best Email Marketing Platforms For 2022 Compared
There’s no such thing as the best email marketing platform for everyone but some services might work the best for you and it might not be the best for someone else
It all depends on what you wish to achieve in your business and what your needs are
But as I recommended earlier Constant Contact is the overall winner here for most use cases
Use the above tips to find the best email marketing provider for you
Here’s a quick overview once again
- Constant Contact – Best For Everyone
- Sendinblue – Best For Beginners
- Mailerlite – Best For Bloggers and Freelancers
- Hubspot – Best For Automation
- Mailchimp – Best Newsletter Service
- GetResponse – Best For Automated Lead Collection
- Drip – Best For Ecommerce Business
- ConvertKit – Best For Creators
- Moosend – Best for Small Businesses
- Omnisend – Best for SMS and Email Marketing Combined
- AWeber – Best For Low Subscriber Count
- Activecampaign – Best For Advanced Automation
This list for sure will help you to choose the right email marketing service for you
It doesn’t matter if you are a complete beginner or an advanced at email marketing or if you have a huge list of subscribers or small
