Mailchimp or Constant contact which is better

Constant Contact Vs Mailchimp – Who Is The Best in 2022? (Compared)

In these we are going to Compare Constant Contact Vs Mailchimp, Email marketing is one of the oldest and the best ways to stay connected with your customers.

But, you need to do this the right way as you you don’t want your emails to end up in the spam box.

For this, you need to build up a strategy as the success of the blogger not only comes with great content but also with a powerful strategy.

Your blog content alone is not going to help you to convert your audience into customers, you need to connect with them in order to build trust and confidence.

You can connect with your audience by communicating with them, hence, you need these email marketing tools to make your job easier.

How does Email marketing tool help you?

Constant Contact Vs Mailchimp
  • Email marketing tools helps you to connect with your customers on a personal level, you can send them recommendations, offers and updates regarding your product/service.
  • These platforms also allows you to segregate your list based on their purchase history, activity, location, and so on. This allows you to tailor your email content according to the needs of the subscribers.
  • You can schedule your emails.
  • You can maintain regular communication with your subscribers via emails to make sure they remember you whenever they make a purchase decision.

Therefore Email marketing is an essential aspect of blogging and you need to choose the perfect email marketing solution for your business.

However, it is not an easy job to select the best marketing solution out of so many. So, here we are comparing the 2 most competitive solutions Constant Contact and Mailchimp.

Constant Contact vs Mailchimp: Feature Comparison

Constant Contact Vs Mailchimp

Contacts Management (Constant Contact Vs Mailchimp)

When it comes to importing the contacts to your platform, both the tools perform slightly differently than one another.

Mailchimp is quite simple to use and allows you to add your contacts one by one, however, in all this, it can be slightly confusing for the users.

The difference between tags and segments tends to confuse the users. Mailchimp says that tags are labels for contacts whereas segments are the resulting lists that you get from filtering and dividing similar contacts.

Constant Contact on the other hand is quite easy to use and the features provided make it easy for the users to organize the contacts.

Constant Contact offers slightly more features in comparison to Mailchimp when it comes to managing and importing of contacts.

Templates Design (Constant Contact Vs Mailchimp)

The ready-to-use email designs provided by both the tools are quite impressive.

Here as well, they both have their own unique features.

The designs offered by Constant Contact are quite easy to use even for a beginner, also, a wide variety of ready-made templates are offered to choose from.

Ranging from announcements to special holiday events.

The drag and drop feature of Constant Contact allows you to personalize your emails easily. You can add images, videos, buttons, and social sharing links along with other options.

One of their exclusive features is the ‘Action Block’ which is really useful for the eCommerce users. This feature allows you to embed your products(product details) into the emails.

You can even send special coupons to your customers and collect information (their experiences with the products) using polls.

On the other hand, if we talk about Mailchimp then it has got some cool customization options with which you can give your own unique touch to the emails.

Many times, customers claim that they find Mailchimp’s template more unique and modern.

here, there is a win-win situation, however, Mailchimp may be preferred over Constant Contact.


Knowing about how well your newsletters are doing is an important part as the success of the email campaign is dependent upon that.

Both Mailchimp and Constant Contact provides you with this information in their own ways.

Constant Contact lets you know the click rates, open rates forwards, and many more things. You can also track conversions by integrating Google Analytics.

MailChimp on the other hand provides you with all the above-listed information, however, a few of the unique that it offers are:

  • Social media reports 
  • Geo-tracking
  • Click maps

Apart from this, they have eCommerce tracking, which allows you to know when and how your products are sold.

So clearly, here MailChimp offers more features on reporting than Constant Contact.


The success of your email campaigns highly depends upon the deliverability rate as you don’t want tour emails to end up in the spam box.

Here, both the companies are working hard in order to not to land in the spam folder.

The stats show that Mailchimp’s deliverability rate ranges between 96 and 99 whereas that of Contact Contact is 97.

However, many users tend to switch to Constant Contact as they see greater deliverability of their emails with Constant Contact.

Mailchimp uses Omnivore which helps it to predict the unethical practices in email campaigns.

On the other hand, Constant Contact uses the tool (Spam Check), Which will help you know whether you (Email Campaigns would face any Deliverability issues or not.

So, here I think, it’s a tie on this one because both these platforms offer high deliverability rates.

Automation (Constant Contact Vs Mailchimp)

Automation is an important feature while running email campaigns. It saves the marketers from the hassles of creating and sending new emails each time. thus making it an ideal tool for lead nurturing.

Both Mailchimp and Constant Contact make this possible for you.

Constant Contact provides you with limited automation options such as welcome emails, anniversary and birthday emails.

It allows you to set up an autoresponder and you can even send personalized emails, however, you get access to the automation functionality as you climb up the price ladder.

With Mailchimp, you get a lot more advanced options.

In fact, many of the automation features are available on the free plan itself!

Mailchimp allows you to send personalized product recommendations and purchase follow-ups.

You can even use goal integrations to email your customers when they go to a specific page of your website from your email campaigns.

So clearly, Mailchimp wins this round as it has got more advanced automation features than Constant Contact.

A/B Testing (Constant Contact Vs Mailchimp)

A/B testing, which is also called split testing, allows you to experiment with what kind of marketing campaigns would entice your customers to click through.

Mailchimp would give you valuable insights and help you to test up to 3 elements to discover the winning combinations, thus offering a lot more for experimentation.

Here, it allows you to test the following:

  • Subject line
  • The “from” field
  • Body content
  • Send time

Mailchimp offers you the multivariate testing (in pro plan), in which you can test up to 8 variations of your emails.

In contrast to this, Constant Contact allows you to test only the subject line and you cannot test any other attribute at all plus the A/B testing is only available when you subscribe for the plus plan or higher.

In conclusion, Mailchimp wins this round.


You would want to integrate your email marketing tool with the other tools in order to get the best results.

You can easily sync your online store with the email marketing campaign.

Mailchimp integrates with every popular CRM and even social media services such as Facebook, Twitter, Instagram, and LinkedIn.

It has over 700 integrations, which includes:

  • Shopify
  • WooCommerce
  • QuickBooks
  • Cazoomi
  • WordPress
  • Salesforce

However, it is important for the E-commerce businesses to note that MailChimp no longer has a direct connection with Shopify.

Constant Contact, on the other hand, integrates directly with Shopify(which is beneficial for eCommerce businesses).

It offers you a limited range of integration, however, allowing you to get the most out of their marketing solutions.

Constant Contact has up to 450 integrations:

  • Shopify
  • Hootsuite
  • WordPress
  • 3dcart
  • Zapier
  • Eventbrite
  • Facebook
  • Salesforce
  • QuickBooks

Constant Contact is the perfect solution for start-ups and small businesses as it is quite simple and easy to use. It categorizes its search function by business needs.

Mailchimp, on the other hand, categorizes its search function in alphabetical order, which is not so easy for a beginner, however, suitable for those businesses who already know what they want.

Customer Support (Constant Contact Vs Mailchimp)

User experience is very important when you deal with technical tools. You don’t want to get stuck somewhere and be lost.

Therefore, the assistance which you get from the experts is very important for the smooth processing of your business.

Both Constant Contact and Mailchimp provide excellent support to their users, however, there are a few differences.

Mailchimp widely provides you with related knowledge base articles, also you can find many in-depth video tutorials which would address most of your problems quite well.

As Mailchimp is quite popular, you can come across many helpful articles and videos online.

However, if your query still remains unanswered, you can take the help of email support which will get over after 30-day free trial.

If you want phone support, then you will have to subscribe to the premium plans.

Constant Contact, in contrast, provides you with email support, 24/7 live chat, and phone support and they also have a knowledge-based self-service which is quite helpful. They are ready to help you anytime and you also have an access to their community help portal.

So clearly, Constant Contact wins this round as it offers you with help anytime and at a reasonable price, Mailchimp, on the other hand, provides you with no phone support by which you can get help directly.

Pricing (Constant Contact Vs Mailchimp)

Mailchimp comes with a free plan which allows you to store up to 2,000 subscribers and send up to 12,000 emails/ month

Constant Contact, on the other hand, doesn’t come with a free plan, however, they offer you with a 30-day free trial and the basic plan starts at $20/month.

Free planUp to 2000 subscribers / 12000 emails.60 days Free Trial
5000 subscribers$52.99 /month$9.99/month
10 000 subscribers$78.99 /month$45/month
Further1000 emails – $30
5000 emails – $100
10000 emails – $200

MailChimp and Constant Contact Plans in Details.(Constant Contact Vs Mailchimp)

When it comes to Plans & Pricing, (Constant Contact vs Mailchimp) Both the tools perform slightly different than one another,

But both Constant Contact and MailChimp gives Free trial although Constant Contact gives 60 days Free Trial

Here comes the best part

If the talk about the plans offered by Mailchimp in detail, then:

Constant Contact Vs Mailchimp

The Free Plan This plan allows you to have up to 2000 subscribers and you can send up to 12,000 emails per month.

You also get access to the following features:

  • Free reports
  • Signup forms
  • Templates
  • Automation
  • Guides
  • 30-day email support(Only).

The Essential Plan: This plan starts at $10 per month. There is no limit on the number of subscribers and emails.

Other features that are offered are:

  • Engagement reports
  • Advanced segmentation
  • Email delivery tools.

The Standard Plan: Which starts at $15 per month.

More features that are offered at this level are:

  • Customer Journey Builder + Branching Points
  • Send Time Optimization
  • Behavioral Targeting
  • Custom Templates
  • Dynamic Content

The Premium Plan: Starts at $300 per month

Offering you with:

  • Advanced Segmentation
  • Multivariate Testing
  • Comparative Reporting
  • Unlimited Seats & Role-Based Access
  • Phone & Priority Support

If the talk about the plans offered by Constant Contact in detail, then:

Constant Contact Vs Mailchimp

With Constant Contact, you can choose your plan according to your need,

The plans that are offered by Constant Contact are mainly 2:

However, the price of each package goes up as the number of subscribers increases.

The Free Plan: They give 60 days of free Constant Contact Trial

Constant Contact Vs Mailchimp

The Core plan starts at $9.99 per month.

The list of features that are offered in this plan are:

  • Customer list growth tools (website sign-up forms, Facebook ads)
  • Email Marketing
  • 300+ email templates
  • Store, organize and view contacts
  • Post to Facebook, Instagram, Twitter, and/or LinkedIn all at once
  • Real-time reporting (list growth, views, clicks)
  • Award-winning live phone and chat support

The Plus Plan starts at $45 per month.

The additional feature which is offered are:

  • Additional list growth tools (Google ads integrated, text message sign-up, lookalike ad targeting)
  • Automated emails (resend to non-openers, abandoned cart reminder, birthday/anniversary)
  • Auto-generated segments (most, somewhat, least engaged)
  • Conversion and sales reporting
  •  Personalized kickoff call

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Conclusion (Constant Contact Vs Mailchimp)

When you plan to take the plan of an email marketing tool, the most important question would be which one is more useful for you.

Here, in this article, we have only provided you with relevant information to help you to decide which tool would be a perfect suite for your business.

In our opinion, Constant Contact is better than Mailchimp in many things.

However, in my opinion, Mailchimp gives you a lot like, general and advanced features, and reporting at a pretty decent rate.

Constant Contact has a great support team so you don’t get stuck up. Also, it provides you with a good deliverability rate and a wide variety of ready-to-use templates.

Constant Contact is simple and best suitable for small business owners. You must check it out by yourself as it has a free trial of 60 days.

Now, the choice is yours. Do let us know in the comments down below which one is the best suite for you.

They don’t have to be like this all the time

Mudassir Qureshi
Mudassir Qureshi

Hey there, I am Mudassir. I love helping people gain more knowledge and learn new things and writing blogs is a great way to do this.

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