If you’ve been spending some time looking for the right email marketing software, you have probably already noticed that there are so many to choose from. Well, today we are going to talk about GetResponse.
In this article we are going to help you decide which one is right for you.
In the last decade, we have seen different marketing platforms, but what remains to be a preferred form of marketing is emails.
Every day thousands of visitors come to your websites. As a Businessman, you need to interact with your audience.
What is GetResponse?
GetResponse has powerful email marketing software that lets you build and send professional emails to your audience.
To build your emails you can either start from scratch or choose to customize the pre-built email templates from the template library.
Apart from the email marketing features, Getresponse also provides a website builder, chat features, ecommerce features, webinar hosting, landing pages and automated sales funnels.
With the help of GetResponse , you can –
Build email lists
Send and automates emails
GetResponse also allows for integration. However, it only offers integration with up to 80 cloud applications.
GetResponse has an integrations library that rivals ActiveCampaign.
Here are some of your options:
- Microsoft Dynamics 365
- Google Ads
- Google Analytics
- Amazon Payments
With GetResponse, you can also synchronize your contact list and automate workflows across different apps.
However, GetResponse also boasts built-in webinar features for added functionality.
GetResponse Landing Pages & Funnels
You’ll be able to build landing pages, generate varied styles of forms or manage stores and things victimizing the GetResponse platform.
GetResponse offers an “Autofunnel” feature that allows you to build funnels easily.
GetResponse allows you to build landing pages.
If you choose to use this feature, GetResponse will help you build your funnel, by organizing all the needed steps for your funnel. This will allow you to build your funnel much easier.
You can also use the landing page feature to create funnels, you just have to redirect to your different pages in the funnel settings.
However, what’s great about the auto-funnel feature is that it will calculate your sales for you which makes life so much easier, as you know how profitable you are.
This will also give you an overview of how many leads came into your funnel and how many sales you generated
But if you don’t want to use the GetResponse auto funnel feature, then you can use the landing page feature instead.
Apart from building landing pages, this feature also allows you to build thank you pages, and sales pages using the drag and drop editor.
The email service provided by ActiveCampaign vs GetResponse isn’t free, however, free trials are offered on each platform. If you would like to start your 14-day free trial on ActiveCampaign, follow this link or click here if you would like to check GetResponse over a 30-day period.
Let’s take a look at the pricing plans, these email marketing solutions have to offer.
GetResponse has four pricing plans: Basic, Plus, Professional, and Enterprise.
The Basic plan costs just $12.30/month for 1,000 contacts and includes Email marketing, autoresponders, unlimited landing pages, unlimited automation templates, sales funnels (1 funnel), unlimited lead funnels, Facebook Ads, and the ability to Sell e-products.
Next up is the Plus plan, which costs $40.18/month. This plan includes everything from Basic, plus: Automation builder (5 visual workflows), Webinars (max 100 attendees), Simple CRM, Contact scoring & tagging, Sales funnels (5 funnels), Work together (3 users), and Webinar funnels (5 funnels).
The Professional plan costs $81.18/month and includes everything from Plus, as well as Paid webinars, Unlimited automation builder, Webinars (max 300 attendees), Unlimited sales funnels, Unlimited webinars funnels, and up to 5 users.
Finally, there is the Enterprise plan which costs $839/month and is suitable for businesses with lists of more than 100,000.
Core common features of all paid plans
- A landing page builder
- Facebook and Google Ad management tools
- Sales / leads funnels
- A website builder tool
- A range of e-newsletter templates
- Autoresponder functionality
- The ability to import and host a subscriber list
Getresponse a few features that make the plans differ from each other:
The automation builder — This Exceptional feature of Getresponse isonly fully available on the ‘Plus’ plan or higher.
Live webinars — This is not at all available at the Basic level and the number of attendees are capped at 100, 300, and 1000 for the ‘Plus’, ‘Professional’, and ‘Max’ plans respectively.
On-demand webinars (access to pre-recorded content) — you can grant this to your users only if you have subscribed to the ‘Pro’ plan or higher.
Paid webinars — You will need to have a ‘Plus’ plan or higher if you wish to charge for webinar access.
Ecommerce — This is an amazing feature that automatically sends reminder emails to your site visitors who don’t complete an order but you get to access this feature only on ‘Plus’ plans or higher.
Team management — The number of users accounts for each plan also differs;
Basic – 1 user account
Plus – 3 user account
Professional – 5 user account
Max- up to 500 user account
Conversion funnels — As you go up the pricing ladder, you get access to more automated sales funnels
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On GetResponse you can choose days for your Autoresponder and there is no limit of messages you can send for a list. There is a video tutorial that will put you through what to do.
It brings your customer’s journey to life with tested and effective automation flows
GetResponse does not have CRM features since it offers more than just email marketing. If they claim to have CRM features, it is very limited.
GetResponse’s CRM lets you organize all of your contacts and your sales pipeline in one place. You can keep track of all of your leads and see their place in your pipeline so no one falls through the cracks.
You can drag and drop leads into the next stage of the pipeline when they are ready, so you always have a visual overview of which stage each customer is at.
GetResponse A/B Testing & RTL Languages
As you plan to grow your business through email marketing, it is important to analyze every email campaign you launch to see if you were able to achieve your goal. The A/B testing improves the success of your future campaigns.
GetResponse offers you this feature for you to analyze your automated messages, autoresponder, and newsletters.
In this process, you can analyze your open, CTR, unsubscribe, and sales. This will help you compare email campaigns you launched to identify which has done better and the changes needed to be made.
Both email marketing software offers this feature for you to come up with a winning formula for your email campaigns.
GetResponse Customer Support
Whenever you get started with something, you’ll need the help of customer support.
In this case, you are getting started with email marketing tools and no matter how tech-savvy you are, you’ll surely need the help of the customer support of these email marketing tools to overcome any challenge you encounter.
Many business owners pay little or no attention to what kind of customer support they will receive from email marketing platforms.
But it is very crucial to know what kind of customer Support these email marketing tools offer.
GetResponse provides 24/7 customer support. It has live chat support and you also get help through email in 8 different languages. There are also articles and videos to help you resolve issues yourself.
GetResponse is the perfect fit for small businesses, especially the new ones, as it provides you with multiple tools that you would need; all at one place.
It provides you with email marketing tools, e-commerce, sales funnels, landing pages, webinars, live chats and automations; making it even budget-friendly.
In case you get stuck somewhere, you can always avail the help of experts.
However, the help section is likely to provide answers for most of your queries but if in case you don’t find your answers, you can anytime make use of the live chat on which you get response 24/7.
The growth of the business can not only come with great content. You must use the tools in order to boost the growth. And deciding the right email marketing tool is another important factor as they should suit your budget in order to make profits.
GetResponse mostly consists of customers from small to medium-sized businesses and heavily from the Marketing & Advertising industry.
The visual campaign builder of GetResponse helps you to build even the complex campaigns quite easily.
The templates offered are pretty good for any topic so you don’t have to worry or don’t even have to start anything from the scratch.
GetResponse has also added the free forever plans in their options.