Increase website speed

How to Increase Website Speed and Get More Visitors

Do you think it’s not important to increase website speed up?

A big mistake.

If you delay the load time of pages by 1 second, you get:

  • 11% fewer page views
  • 16% decrease in customer satisfaction
  • 7% loss in conversion

It takes a few seconds to load your website, which negatively impacts your ability to attract visitors and increase sales.

There is no way around it.

This means that a fast website is essential. This is necessary not only to improve your ranking on Google but also to make a high profit.

What is page speed?

Page speed is a measure of how fast the content of page loads.

Page speed is often confused with “site speed”. This is actually the page speed of the site pageview example.

Page speed is either “page load time” (the time it takes to fully display the content of a particular page) or “first-byte time” (the time it takes the browser to read the first byte of information).

Can be represented by. Web server).

You can evaluate Pagespeed using Google’s PageSpeed ​​Insights.

PageSpeed ​​Insights Speed ​​Score contains data from CrUX (Chrome User Experience Report) and reports on two important speed metrics:

What is site speed?

Increase website speed? Site speed is the speed at which the site loads as the user navigates the site.

Analytics’ Google Website Speed ​​Report shows that users can quickly navigate and view the content of their website.

Compared to page speed, site speed focuses on the entire website. Page speed, on the other hand, focuses on a particular page on or within your website. From the perspective of website speed and user SEO, it’s important that your website works quickly and effectively.

When considering the elements to focus on first (website or specific page), focus on how users prioritize those areas.

Focusing on the most valuable pages first can be less overwhelming and a great place to start.

Starting here, in any case, will affect the overall speed of your website over time. However, this method is more targeted and helps to improve results faster.

Does page speed affect SEO?

As mentioned above, that’s right, it does.

Page load speed (and overall website speed) is an important factor in the user experience. When does page speed affect SEO? Google clearly rewards websites with higher rankings and faster load times on SERPs (Search Engine Results Page).

Website speed and SEO can be closely related, depending on page load speed. Individuals want to answer their questions quickly.

Accessing the search engine bar is probably the first place they answer your question.

Studies show that how quickly you can see the results is really important to people.

This provides search engines with another SEO element for ranking sources by SERP, as fast pages are more popular than slow pages.

However, the intent of the search query is still a very strong signal. For this reason, slow pages can be ranked high, even if they contain good, relevant content.

Increasing website speed is really important if you want to increase your website’s ranking on google.

What Are the Core Web Vitals?

Core Web Vitals is a subset of Google’s larger initiative that provides unified guidelines for high-quality signals that are essential for delivering a great user experience on the web.

Google has confirmed that Core Web Vitals will be a ranking factor for the Page Experience Update.

The current set of core WebVitals focuses on three metrics: LCP, FID, and CLS. These three metrics measure the user experience of a page by focusing on load, interactivity, and visual stability.

This is a list of some indicators that Google considers to be the core of high-quality websites that provide a great user experience.

Maximum Content Full Paint (LCP-Loading): Represents the point at which the user performs the maximum rendering.

The content of the website is understandable.

For example, instead of colors and backgrounds, readable text and images are displayed.

We recommend that you do this within 2.5 seconds of the first load.

First Input Delay (FID): A metric that measures a user’s first impression of a website’s interactivity and responsiveness. It measures the time between the user first interacting with the page and the browser actually being able to respond to that interaction.

I recommend that this value be less than 100 ms of the initial load.

Cumulative Layout Shift (CLS-Visual Stability): Shifting the position of a web page after the first render is considered to reduce the user experience and increase the CLS score.

Google recommends keeping the CLS value below 0.1. These core web vitals help you understand what a great user experience looks like and further improve page load speed.

Other Page Speed/Web Vitals Metrics

In addition to Core Web Vitals, there are many other metrics that users can consider when considering how well a page loads.

Here are some more.

FirstContentfulPaint (FCP): Represents the moment a user first sees the rendered content on a web page.

Total Blocking Time: The sum of all periods between FCP and interactive when the task length exceeds 50 ms, expressed in milliseconds.

Time to Interactive: The next level where your website is fully interactive. This means that everything is loaded and ready to use.

Velocity Index: Measures the speed at which a website element is visibly filled. These metrics change names every so often but they are normally changed to clarify actual meaning.

Paying attention to them can help your ranking significantly and using the Google PageSpeed Insights tool can help your overall site speed significantly.

How to check your website speed and performance

1) Core Web Vital

The Core Web Vitals report is located in the search console and is separated by a desktop URL and a mobile URL.

There are differences in using Core Web Vitals and Google PageSpeed ​​Insights. They are similar (similar to page speed and website speed), but with different emphasis.

Core Web Vitals focuses on troubleshooting issues that affect site-wide performance or pages on your site. Use PageSpeed ​​Insights to view performance data for specific URLs.

MobileFirst indexing prioritizes mobile page speed first. URLs need labels (bad, need improvement, good).

These labels apply to URLs for certain types of devices. From there, you can start with the URLs marked “bad” in the report and work on those improvements first.

Because these are the furthest from the minimum criteria.

2) Google PageSpeed ​​Insights

You can use the Google PageSpeed ​​Insights Tool (PSI) to measure single-page performance.

This will give you an idea of ​​how well your pages are ranked from 0100 according to Google’s recommendations for both mobile and desktop performance.

The tool also provides recommendations on various ways to speed up page loading. This is a handy tool to see where you can improve page speed, but keep in mind that getting the perfect 100 may not be worth your time.

However, special attention should be paid to a metric called Core Web Vitals. The ultimate goal is to slow down the overall speed of the website as much as possible, but preferably for 23 seconds.

3) GTMetrix

GTmetrix is ​​a website speed monitoring tool that measures the loading speed of your website.

Website speed is more important than ever, as people’s attention span is so small. GTmetrix provides a breakdown of page performance in a downloadable, summarized detailed report. GTmetrixs also warns and notifies you when pages are slow.

For all the above tools, the tools they all provide have similar duplications. However, to get more accurate results, you should always check multiple tools, not just one.

4) Google Analytics

Google Analytics checks the speed and performance of your website based on three different latency aspects.

Page view sample page load time for a website.

You can view your data in different dimensions to see how fast your page loads from different perspectives (for example, in different browsers, in different countries).

The data is available in the page timing report. The execution speed or load time of individual hits, events, or user interactions to track (image load speed, reaction time to button clicks, etc.).

The data is available in user timing reports. The speed at which the browser analyzes the document and makes it available for user interaction.

No additional configuration is required to display this data. The data is available in the Page Timing Report on the DOM Timing Subtab.

5) SEOMATICS

Somatics helps to identify your SEO mistakes and optimize your web page contents for a better search engine ranking. It also offers side-by-side SEO comparisons with your competitors. The analysis report also can be downloaded as a PDF file for offline usage.

In-depth Analysis Report:

  • Meta Title
  • Headings
  • Meta Description
  • Google Preview
  • Missing Image Alt Attribute
  • Meta Keywords
  • Google Preview
  • Keywords Cloud
  • Keyword Consistency
  • Text/HTML Ratio
  • GZIP Compression Test
  • WWW / NON-WWW Resolve
  • IP Canonicalization
  • XML Sitemap
  • Robots.txt
  • URL Rewrite
  • Underscores in the URLs
  • Embedded Objects
  • Iframe Check
  • Domain Registration
  • WHOIS Data
  • Indexed Pages Count (Google)
  • Backlinks Counter
  • URL Count
  • Favicon Test
  • Custom 404 Page Test
  • Page Size
  • Website Load Time
  • PageSpeed Insights (Desktop)
  • Language Check
  • Domain Availability
  • Typo Availability
  • Email Privacy
  • Safe Browsing
  • Mobile Friendliness
  • PageSpeed Insights (Mobile)
  • Mobile Preview Screenshot
  • Server IP
  • Mobile Compatibility
  • Server Location
  • Hosting Service Provider
  • Speed Tips
  • Analytics
  • W3C Validity
  • Doc Type
  • Encoding
  • Facebook Likes Count
  • PlusOne Count
  • StumbleUpon Count
  • LinkedIn Count
  • Estimated Worth
  • Alexa Global Rank
  • Visitors Localization
  • In-Page Links
  • Broken Links

Best Practices to increase website speed for SEO

Google has shown that page speed (and consequent page speed) is one of the signals used by that algorithm to rank pages.

Also, according to research, Google may take into account page speed and specifically measure the time to the first byte.

In addition, slow page speeds mean that search engines can crawl fewer pages with their assigned crawl budget, which can negatively impact indexing.
Page speed is also important to the user experience.

Pages with long load times usually have a high bounce rate and a short average page duration. It has also been shown that longer load times have a negative impact on conversions.

Here are some of the many ways to speed things up:

Enable compression

Use Gzip, a file compression software application, to reduce the size of CSS, HTML, and JavaScript files that exceed 150 bytes.

Learn more about how to enable GZIP on your wordpress site

Do not use gzip for image files. Instead, compress them with a program such as Photoshop that allows you to keep controlling the quality of the images.

See “Image Optimization” below.

Minimize CSS, JavaScript, and HTML

You can significantly improve page speed by optimizing your code (such as removing spaces, commas, and other unwanted characters). It also removes code comments, formats, and unused code.

I recommend using CSS Nano and UglifyJS.

Reduce redirects Each time a page is redirected to another page, the visitor must wait extra time for the HTTP request/response cycle to complete.

For example, if your mobile redirect pattern looks like this:

example.com> www.example.com> m.example.com> m.example.com/home

… each of these two additional redirects Will load the page more slowly.

Remove Render block JavaScript

The browser must parse the HTML and build the DOM tree before rendering the page. If the browser detects a script during this process, you must stop and run the browser before continuing.

Google suggests avoiding and minimizing the use of JavaScript blocks.

Use browser cache

The browser stores a lot of information (stylesheets, images, JavaScript files, etc.) so that the browser does not have to reload the entire page when the visitor returns to the site.

Use a tool such as YSlow to see if the cache has already expired. Then, in the Expires header, specify how long this information should be cached.

In many cases, a year is a reasonable time, unless your website is redesigned frequently.

Google provides more information about using the cache here.

Improve server response time

Server response time is affected by the amount of traffic received, the resources used by each page, the software used by the server, and the hosting solution used.

To improve server response time, look for and fix performance bottlenecks such as slow database queries, slow routing, and out-of-memory.

The optimal response time for the server is less than 200 ms. Find out more about how to optimize the time to the first byte.

Use a content delivery network (CDN)

Also known as a content delivery network, is a network of servers used to distribute the load of content delivery.

Basically, copies of your site are stored in multiple geographically diverse data centers, giving users faster and more reliable access to your site.

Optimize images

Make sure the image isn’t larger than it needs to be, it’s in the correct file format (PNG is generally good for graphics with less than 16 colors, but JPEG is generally good for photos), and it’s compressed for the web.

Use the CSS sprites to create templates for frequently used images on your site, such as buttons and icons.

CSS sprites combine images into one large image.

This image is loaded at once (that is, fewer HTTP requests) and only the section you want to see is displayed.

This means that you can save loading time by not waiting for users to load multiple images.

Conclusion

Today we learned a lot about website speed, page speed and how it affects your site’s SEO and how you can easily fix all these issues and make your website fast as light.

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