MailerLite vs Activecampaign – Which is Better in 2022? (Compared)

Do you want to compare MailerLite vs Activecampaign? If so keep reading this article and find out the winner yourself!

Is your eCommerce business not growing the way you want it to?

Then you may not be using the right email marketing automation tools.

A high-quality platform allows you to send broadcasts and newsletters to thousands of contacts by simply composing a single email and clicking send.

Of course, a successful email campaign needs more than just generating leads, converting subscribers, and driving traffic to your website.

You can do all of this, depending on which email marketing solution you choose.

MailerLite and ActiveCampaign are two examples.

With that in mind, let’s take a deep dive into both platforms and see what they offer.

Specifically, we’ll look at features, pricing, customer support options, and more.

If you are not sure what is MailerLite and Activecampaign let’s get to know them a bit first

What is MailerLite?

Mailerlite vs activecampaign

MailerLite’s journey to a massive customer list of 700,978 began in 2010.

The platform’s focus is to help startups and small businesses that need powerful email marketing tools.

The software also has many followings regarding bloggers.

This large community of influencers is probably drawn to it because of the youthful energy the site exudes.

Its function and design have a clean, modern, and simple outgoing look that appeals to this niche.

The platform is also very cheap, which has contributed a lot to its massive growth.

Not surprisingly, most WordPress lead capture plugins now support MailerLite integration.

What is Activecampaign

MailerLite vs Activecampaign

Founded in 2003, ActiveCampaign has been around much longer than MailerLite.

It was launched to help business owners automate and improve every step of the customer experience.

Despite his 7 years of additional experience with MailerLite, ActiveCampaign has “only” 145,000 users.

This may be because it is a more expensive option and offers a more comprehensive service.

In other words, ActiveCampaign is not just an email marketing solution, it is an omnichannel platform.

Users get email automation, lead generation, customer service, social media, and SMS messaging capabilities all in one place.

MailerLite vs Activecampaign: Main Difference

The main differences between MailerLite and ActiveCampaign are:

  • ActiveCampaign offers advanced segmentation, while MailerLite is a simpler autoresponder.
  • ActiveCampaign offers CRM functionality while MailerLite is an email marketing tool only.
  • MailerLite is generally cheaper than ActiveCampaign

This is why email marketing platforms such as ActiveCampaign and MailerLite have become so important for increasing business sales. please think about it.

For every dollar you spend on email marketing, your business will get back $38. This is an excellent return on investment.

Either of these two platforms can take your email marketing strategy to the next level.

However, it is very likely that you are not sure which of these is best for your business.

Many email marketing features are common to both platforms. do not worry.

The reviews below describe the features of each platform.

By the end of the review, you should be ready to step into the ever-challenging and professional world of email marketing via MailerLite and ActiveCampaign.

MailerLite vs Activecampaign: Email Editors and Templates

Needless to say, email editors and templates are big considerations when evaluating whether an email marketing tool is right for you.

Finally, slow and cumbersome editors and poorly designed templates result in a cumbersome user experience.

Let’s see how MailerLite and ActiveCampaign stack up in this department.


MailerLite provides a simple and intuitive drag-and-drop email editor with a rich text editor and access to the HTML markup of your emails, giving you greater control over the design of your email content.

The editor is pretty easy to use overall, but keep in mind that instead of editing specific email elements from the element itself, you’ll need to make changes from the sidebar.

For example, to change the button color, you need to navigate the button settings in the right menu.

Edit a copy of the email in the same sidebar.

Unfortunately, it’s not possible to tweak paragraphs directly from the email template.

It’s fast enough to get around and not too slow, but MailerLite isn’t a modern editor when compared to its competitors.

You can use pre-made blocks to compose your email content.

Blocks include videos, social media links (Instagram, Facebook, Twitter, etc.), various text and image combinations, buttons, and more.

Depending on the information you collect about the contact, use a personalization code such as {$name} that automatically appends the recipient’s name that the recipient enters, to include the recipient’s email copy, and subject, and you can customize the text.

Integrating MailerLite into your eCommerce platform also allows you to drag products as content blocks into your emails.

There are also over 50 email templates to choose from, organized by categories such as Deals & Offers, Ecommerce, Blogs & Updates, Events, Photos, and more.


ActiveCampaign comes with an easy-to-use drag-and-drop email editor.

As with MailerLite, you can start with an email template and edit the framework to your needs.

Drag more content blocks or edit existing blocks.

ActiveCampaign’s editor is generally more intuitive than MailerLite’s.

For example, you can edit the text in the template itself and easily apply more complex design settings such as borders, background colors, margins, and padding.

You can also resize individual images and entire galleries, or automatically resize adjacent photos to fit the new space.

MailerLite, on the other hand, does not allow you to edit the size of images placed in columns.

ActiveCampaign content blocks include buttons, videos, Images, text blocks, line breaks, spacers, RSS feeds, products, abandoned carts, and social links.

You can also add HTML blocks where you can enter your own code.

There’s also predictive content blocking, but it’s currently in beta mode and only available on Professional and Enterprise plans.

This block dynamically changes the text content based on the recipient.

You will be asked to create up to 5 content variations, which can include links or calls to action (CTA). Then, based on past interactions, the platform selects the variant that best retains customers.

Similar to MailerLite, you can use Personalize Her Tags to automatically personalize your emails with the recipient’s name, company, location, and more.

You can also mark each content block as conditional so that only certain email segments are displayed in the final email.

Both ActiveCampaign and MailerLite have a media library so you can save images and videos for later reuse.

However, ActiveCampaign offers over 125 email templates.

They are designed to be B2B and B2C friendly, responsive, and support HTML editing.

Template categories include newsletters, conference events, review feedback, holidays, customer service, and abandoned cart emails.

Email Editor and Templates – Winner: ActiveCampaign

ActiveCampaign’s predictive content blocking is a great add-on feature for more advanced plans.

But where ActiveCampaign really shines is its rich template offering and more intuitive email editor.

It’s much closer to a real drag-and-drop editor, with a smoother interface and more editing capabilities inside templates.

MailerLite vs Activecampaign: Reporting and Analytics

Generating and validating sober numbers is the only way to gain concrete insight into the success of your marketing strategy.

This is where reporting and analytics come into play.

Let’s take a look at what MailerLite and ActiveCampaign have to offer.


MailerLite provides easy reports. For each email campaign, you can track:

  • Number of emails sent
  • Open rate and click rate
  • Withdrawal rate
  • Bounce rate
  • Devices used to interact with email
  • Number of spam complaints received

You can also send customer surveys to solicit further feedback on your campaigns and other aspects of your business.

This will help you identify areas that need improvement and take action.

The Pro plan comes with a click card.

This is a useful feature that allows you to see which parts of your email get the most attention

You can also check “open by location” on the Pro plan to highlight the regions where your content is of most interest.

MailerLite also has a built-in A/B test, which he can use to send two emails to his subscriber list to see which one performs better.

You can change the subject line, name, and even the body of the email to see which attracts the most engagement. With this information, you will be able to create more powerful email campaigns.


ActiveCampaign provides all basic email metrics such as click-through rate, open rate, and unsubscribe rate.

As mentioned earlier, it can also be used to track goals and client achievements.

This allows you to see which customers are your most loyal and how many of them are meeting a specific conversion goal in your pipeline.

It also provides attribute monitoring.

Here you can see exactly where your customers are coming from and monitor their entire journey.

For example, they may have discovered your brand on Google, visited your website, switched to Facebook, saw you on Twitter, and finally signed up for your mailing list.

By following this path, you can optimize customer journeys, increase conversions, and enhance your social media marketing efforts.

In addition to site and attribute reports, ActiveCampaign can also be used to create automation, contact, campaign, and e-commerce reports.

If you’re looking for something specific, you can also create custom reports on marketing campaigns, automation, and customer service efforts.

When it comes to A/B split testing, ActiveCampaign is more advanced than MailerLite because you can run split tests both within Automation and in email.

You can also test different latency times, site messages, number of emails, message content, subject lines and headers, and more.

You can also set conditions for when to stop automation and campaign splitting.

For example, it can be based on the number of products sold during that time, the number of contacts who tested the campaign, or a specific date and time.

That way you don’t have to manually disable split testing. This makes him one less thing for you and your team to remember.

Reports and Analytics – Winner: ActiveCampaign

With attribution reports, custom reports, and more advanced A/B split testing, ActiveCampaign offers richer reporting options than MailerLite.

MailerLite vs Activecampaign: Automation

Harness the power of email marketing automation to engage with your subscribers at key touchpoints throughout the customer journey.

For example, when a user first signs up for a list, makes a purchase, abandons his shopping cart, or vice versa, and hasn’t interacted with his email for a while.

Doing this manually is time-consuming and easy to forget.

Fortunately, MailerLite and ActiveCampaign both have automation capabilities, so let’s see how they stack up.


Great lecturer and author Dale Carnegie said that your name is not only the sweetest sound a marketer can utter in any language, but it is also the most important sound.

In fact, data shows that personalized emails have a 41% higher click-through rate and a 29% higher email open rate than regular emails.

Simple actions like mentioning the email recipient’s name in the marketing emails sent can increase customer retention and even improve email deliverability over time.

So it costs more to go one step further than just sending emails about products to your customers’ accounts and wishing your customers a happy holiday or birthday.

However, once you hit the 1000 subscribers allowed by the free plan, you’ll surely miss out on personalized emails without some handy automation tools.

Email automation tools make it easy to know when and to whom to send which emails.

The good news is that MailerLite’s automation tools and autoresponders are free.

Scheduling and RSS push email features are also free.

RSS feed automation tools send emails to subscribers every time you publish a new post on your blog.

Autoresponders, on the other hand, start sending emails when a series of actions occur.

This includes all actions on your website. B. Purchasing, Registering, Rating, or Creating an Account.

With MailerLite’s powerful automation features, you’ll have funnels and call-to-action sales-ready in no time.

Then you can go straight, generate revenue, and keep your customers on autopilot.


ActiveCampaign automation settings are similar in many ways.

Get a drag-and-drop workflow editor that you can use to create flowcharts to visualize your automation. Workflows start with triggers and can determine delays, conditions, and future actions.

But when it comes to actions, ActiveCampaign makes things a whole lot faster.

For example, you can add notes, remove or add tags, update contact information, customize customer ratings, and more.

ActiveCampaign also has advanced tracking features such as site and event tracking when a certain website or event-related triggers occur.

These are a little more detailed than what MailerLite offers.

For example, you can initiate a workflow based on whether the customer has watched 75% of the video or started the course.

These are just a few examples, but I hope you get the idea.

Plus, as mentioned above, you can create new segments in ActiveCampaign’s workflow editor, making it even easier to customize your emails and interact with your recipients.

Additionally, ActiveCampaign enables target tracking.

Here you can set specific goals for your work processes and track their success. B. Obtaining New Subscribers or Clicking Links.

You can use it to monitor which subscribers are moving down the funnel and, more importantly, where they are dropping out.

ActiveCampaign also has its own automation map tool that provides an overview of all your automation so you can see where your various workflows are clustered.

This makes it easier to identify bottlenecks and workflow status, and you can also view detailed statistics from here.

Automation – Winner: ActiveCampaign

ActiveCampaign offers deeper marketing automation capabilities. Specifically, there are more choices of actions and reports available.

Automation card tools are also very useful when you need to run multiple workflows simultaneously and monitor how they affect each other.

MailerLite’s automation tools, in contrast, are simpler, but can reliably get the job done even for beginners who don’t do complex automation.

MailerLite vs Activecampaign: Landing Pages

MailerLite and ActiveCampaign allow you to create and publish landing pages.

So here’s what these two platforms offer


MailerLite offers 14 customizable and responsive landing page templates suitable for blog promotions, webinars, featured services, upcoming pages, and more.

You can also create your own design from scratch using MailerLite’s drag-and-drop landing page editor.

Similar limitations apply to the email editor.

For example, the user interface is not entirely drag-and-drop and requires a lot of element-based editing via the sidebar.

Also, you have little control over the layout and spacing between elements.

As a result, landing pages created with MailerLite may look a bit the same.

You can add the following content blocks to your landing page:

  • Subscription form
  • Marketing video
  • Countdown timer
  • Qualification
  • Customer feedback survey

MailerLite also integrates with Stripe so you can sell digital products directly from your landing page.

Templates can also be saved for later use, allowing you to quickly create your own small gallery of reusable branding templates.

In theory, you could link several landing pages together to create a small website.

For example, you can create and link contact and information pages.

However, the tool is clearly not designed for website building and there are only 5 free landing pages in the premium plan.

So I don’t want to waste them on my website project.

That said, it’s nice that the option exists!


Landing page creation is now more customizable thanks to ActiveCampaign’s more powerful editing features.

As with the email editor, it’s easy to drag items onto the grid and resize them as needed. No coding is required!

Each element also has several design options such as borders, padding, opacity, width, and visibility.

You can also access the following landing page content blocks:

  • Countdown timer
  • Navigation
  • Column
  • List
  • Subscription form
  • Social connection
  • PayPal button
  • Shopify Buy Button

ActiveCampaign comes with over 50 customizable landing page templates.

Similar to MailerLite, you can also create custom pages from scratch and save new templates to your personal library.

Landing Page – Winner: ActiveCampaign

Perhaps it should come as no surprise that ActiveCampaign landing pages can be easily customized with a wide range of editing features and templates.

However, landing page creation is only available on the ActiveCampaign Plus plan.

MailerLite, on the other hand, gives you access to the landing page features on any plan, including the free plan.

However, there are only 5 free pages. An additional $10 upgrade is required to create unlimited pages.

MailerLite vs Activecampaign: Pricing

As we said before, ActiveCampaign is the more expensive of the two platforms and with all the extra features it offers, it’s easy to see why.

So how different is MailerLite from ActiveCampaign?


MailerLite comes with a completely free plan for up to 1,000 subscribers.

This allows you to send 12,000 emails per month, so his MailerLite’s freemium plan for many small businesses might cover your needs when growing your mailing list.

For $10/month, unlock premium features for your first 1,000 subscribers and get unlimited email sending.

For 5,000 subscribers, it’s $30 a month, and for 10,000, it’s $50. If you choose annual billing, you get a generous 30% discount regardless of how many subscribers you pay.

As you can see, MailerLite’s pricing structure is simple.

There is only one premium plan that unlocks all of MailerLite’s premium features, and the price increases based on the number of subscribers.

So, no matter the size of your business, rest assured that you will be able to exploit MailerLite’s full potential.

MailerLite also offers three additional services.

We already mentioned SitesPro, which allows you to create unlimited websites and landing pages for $10/month.

There’s also MailerPro for $100/month with priority email and live chat support and a dedicated MailerLite manager.

Finally, for $50/month you can take advantage of dedicated IP services to improve your delivery rates.

This is recommended for businesses where he sends over 50,000 emails per week.

That’s it! Easy, isn’t it?

So let’s see if ActiveCampaign can deliver on its value proposition.


In contrast, ActiveCampaign pricing unlocks more premium features and increases subscriber limits depending on the price tier you choose.

There is also a 14-day free trial if you want to try it out.

ActiveCampaign’s base price starts at 500 contacts and is cheaper if you pay annually.

Below are the monthly charges I made with MailerLite. We also look at 1,000 contacts for easy comparison with MailerLite.

The Lite plan is $29/month for 1,000 contacts and includes features like marketing automation, email marketing, unlimited email sending, list segmentation, and more.

The Plus plan is $70/month and includes landing page creation, contact, and lead scoring, SMS marketing, conditional content, advanced performance reports, custom branded forms, and more.

The Professional plan costs $159/month for 1,000 contacts.

Website personalization, predictive delivery, sharing automation, website messaging, and other advanced features are available with this plan.

Pricing – Winner: MailerLite

Email marketing automation alone clearly makes MailerLite a much cheaper option.

It also provides more transparent pricing without introducing additional wage disparities.

Upgrade to MailerLite’s paid plan to get access to all premium features. Simply increase your subscriber count as you grow.

Conversely, ActiveCampaign offers a wider range of features, so the extra charge is justified.

However, many of the features that make ActiveCampaign unique are locked behind a higher layer.

So to get the most out of it, you have to invest more every month.

MailerLite vs Activecampaign: Support

Customer support is important. Who can I contact if I have a question or problem to resolve?

With that in mind, let’s see how MailerLite and ActiveCampaign can help.


MailerLite offers email support on its free plan.

However, 24/7 live chat support is available with the premium plan.

Unfortunately, even with the MailerPro support add-on, phone support is not available.

However, the platform offers all the expected online knowledge base.

Here you will find articles about MailerLite’s main features, including video tutorials.

MailerLite also offers an academy that you can join for free. Here you can find courses on the basics of MailerLite.

More courses coming soon. 71 lessons in the free basic course alone!


ActiveCampaign also offers live chat and email support on all premium plans.

Higher plans get additional support such as one-on-one training and onboarding.

However, only the most expensive enterprise plan unlocks phone support and a dedicated account manager.

All this support is available 24/7. ActiveCampaign Live Chat is available Monday through Thursday from 8:00 am to 11:00 pm CST and Friday from 8:00 am to 6:00 pm.

There’s also plenty of online self-help documentation and access to a variety of videos and resources at ActiveCampaign University.

At first glance, however, this doesn’t include a comprehensive course but focuses on short video tutorials.

Where ActiveCampaign stands out is its user forums.

Here you can discuss your problems and questions with a community of like-minded people.

Not the most active forum, though, but you should find some interesting discussions here.

Support – Winner: MailerLite

24/7 live chat support wins MailerLite. The Academy also offers free online courses and a wide range of self-help resources.

ActiveCampaign boasts its own community forum, but it’s not the most lively and active community to participate in.

MailerLite vs Activecampaign: Pros and Cons


MailerLite Pros
  • Its clear interface is easy to use. Not so many bells and whistles to confuse you.
  • Free for 1,000 subscribers and up to 12,000 emails sent per month.
  • Super Affordable
  • A simple workflow editor lets you create simple automation.
  • They offer 24/7 live chat and email support.
  • There is only one premium plan that you pay only when you grow your contact list. No need to shell out big bucks to unlock advanced features.
  • Includes many email and newsletter templates.
MailerLite Cons
  • MailerLite’s email and landing page editor is less flexible when compared to ActiveCampaign.
  • You can’t create that many different types of reports.
  • You can only create 5 free sites. To unlock more, you have to pay an additional monthly fee.
  • No phone support.
  • Automation is less than ActiveCampaign’s.


Activecampaign Pros
  • It’s a feature-rich platform with omnichannel marketing capabilities, including text messaging, website personalization, and Facebook ads.
  • Email and landing page editors offer a true drag-and-drop interface with flexible design options.
  • You can also get an overview of all workflows and visualize connections between workflows.
  • It has much more powerful reporting capabilities such as attribution reports, eCommerce reports, and customer lifetime scores.
  • There are more sophisticated tools for automation, split testing, and segmentation.
Activecampaign Cons
  • Much more expensive than MailerLite.
  • No free plan.
  • With so many features on offer, ActiveCampaign has a steep learning curve.
  • Landing pages and other core features are only included in higher premium plans.
  • No 24/7 support. Phone support is only available at the enterprise level.
  • Community forums are not very active.

MailerLite vs Activecampaign: Which is Better?

Both platforms support email, so marketing is all about features and costs.

ActiveCampaign has more powerful automation tools and a better CRM. Still, ActiveCampaign’s plans cost more.

This service provider also has no trial or free plan, unlike MailerLite.

But if you just want one powerful marketing tool, you don’t have to buy both platforms.

However, if your business requires feature-rich automation tools, ActiveCampaign has more.

Bottom line: The marketing service that is objectively better overall is definitely ActiveCampaign.

Between robust automation, CRM light quality, and incredible scalability, it’s the clear choice in my opinion.

Despite the small extra cost, it’s well worth it. Try it for free here.

MailerLite vs Activecampaign: Which one is better for you?

If you’re just starting out and looking for a cheap and easy email marketing tool to build your mailing list from scratch, MailerLite is for you.

Not very advanced, but easy to understand.

The free plan meets the needs of most sole proprietors and bloggers and is good enough for small businesses.

Also, since there are no complicated paywalls on the premium plans, MailerLite can support basic marketing strategies at a relatively low cost.

ActiveCampaign is the more expensive option, but with all the extras, it more than justifies it.

I recommend ActiveCampaign to anyone looking to get more out of their email marketing strategy or launch an omnichannel campaign.

ActiveCampaign comes with much more robust reporting, automation, and segmentation tools.

So as your marketing plans get more complex, this platform will match your ambitions.

Whether you sign up for MailerLite’s free plan or check out ActiveCampaign’s free trial, you can try both tools risk-free.

If you don’t know what to choose, why not try and contact us? We would love to hear from you.

Also, you might want to check out our other email marketing tools comparison and reviews

Articles: 47

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