Semrush Full Review

Semrush Features, Pricing, And Plans: All you need to know!

Semrush is the best all-in-one search tool for keyword research, competitive analysis, and ranking tracking.

Thousands of marketers use its features to get more search traffic online. The platform includes dozens of tools that support search engine optimization, content marketing, market research, advertising, and social media marketing.

Semrush is a very popular and first-class solution for any digital marketer who manages paid or organic search.

The company was founded in 2008 and has grown to more than 6 million users and 650 employees.

If you are looking for a professional but affordable tool to add rigor and intelligence to your organic and paid search programs, Semrush is a good choice.

If your main needs are keyword research, competitive analysis, and keyword location tracking, that’s obvious.

What can SEMRush help you with?

The first thing we are going to look at is auditing a website.

This will be a simple way to improve your SEO rankings just by fixing any obvious problems that your website has.

However, SEMRush is just going to show you what you need to do to improve.

You have to make those changes yourself whether it is creating content or fixing errors or creating backlinks.

Once you do that, you’ll see that SEMRush has really helped and ultimately you are getting more traffic

Semrush Pricing

Semrush starts at $119.95 per month and The following is the cost of a user of Semrush:

Customers who pay annually so can enjoy a 16% discount on Semrush’s monthly price.

The company also offers two additional services: list management for $20 per month and trend packs for $200 per month.

Although not actively promoted, there is also a free Semrush plan that provides limited access to the platform.

SemrushFeatures

All Semrush plans come with 28+ different tools to help your website generate more search traffic. The functions of Semrush are summarized below.

Keyword Research

Semrush is a super effective keyword research tool. For paid search, this will help you identify the most popular search terms and optimize your cost-per-click bids.

For organic search, this will help you identify high-volume keywords that are easier to rank for.

Semrush’s essential keyword research product is aptly named Keyword Magic Tool.

With this tool, you can enter any keyword,

Semrush will provide a huge list of search terms related to the corresponding search volume, search trends, target cost per click, ranking difficulty, organic search competitiveness, and SERP features.

Semrush organizes keywords into categories to make it easier to focus on your research. You can also view broad match, phrase match, and exact match keywords.

When you find new keywords to target, you can add them to the list and export them for further analysis or upload them to Google Ads.

The following is an example of the keyword magic tool results for the keyword “hello fresh”:

For organic search, this will help you identify high-volume keywords that are easier to rank for.

With this tool, you can enter any keyword, and Semrush will provide a huge list of search terms related to the corresponding search volume, search trends, target cost per click, ranking difficulty, organic search competitiveness, and SERP features.

Semrush organizes keywords into categories to make it easier to focus on your research.

Track keyword position for SEO

Once you have identified the popular keywords, you need a way to track your website’s ranking in search results.

Semrush’s location tracking tool will tell you how your website pages rank for the specific keywords you choose over a period of time.

Location tracking tools can also easily spot major positive or negative changes in organic search rankings.

Here is how it works: Depending on your subscription level, it will load a certain number of keywords, and Semrush will automatically search for these keywords on Google every day.

Then, Semrush records your SERP ranking for each keyword and summarizes the data in the report.

Semrush

In addition to the Visibility Score, you can also see the average position of your keywords and rankings distribution, as you can see above.

Competitive Analysis

With Semrush, you can easily discover the websites that compete with you the most in online searches, identify keywords that rank higher than yours, and monitor your online advertising strategies.

In the figure below, you can see Semrush’s competitive positioning map for TechCrunch. Competitors are attracted by the number of keywords and traffic.

This is a quick and efficient way to identify your competitors online.

Semrush

From this report, you can click to compare the best-performing keywords on your website with the best-performing keywords of your competitors.

The most valuable benefit of this analysis is to find high-volume keywords whose competitors rank well but yours rank poorly.

In the keyword gap report below, you can see that TechCrunch did not rank the keyword “and news”.

The report also shows that The Verge, one of the company’s main competitors, ranks first overall and this keyword has 27,100 searches per month, and it is one that TechCrunch should target through its SEO work.

SEMrush Keyword Gap Analysis

In addition to organic search intelligence, Semrush also provides insight into the paid search strategies of competing websites.

For example, TechCrunch can obtain competitive intelligence about the keywords targeted by The Verge, the amount they paid, and the ad copy used by The Verge.

This advertising research report shows the actual Google search ads used by The Verge.

Semrush Advertising Research

Well, those were the top 3 features for Semrush.

Let’s have a look at other features Semrush provides us with:

Semrush Keyword Research Tool

  • Keyword Magic Tool
  • Content Gap Analysis
  • Keyword Overview Tool

Competitive Analysis

  • Competitive positioning map
  • Competitor keywords
  • Competitor search & display ads

Advertising Research

  • Search ads
  • Product listing ads
  • Display ads

Keyword Position Tracking

  • Visibility Score
  • Filter by device and geography
  • Keyword tagging

Semrush On-Page SEO Checker

  • On page SEO ideas
  • Featured snippet advice
  • Competitor benchmarking

Semrush Backlink Audit

  • Toxicity score
  • Backlink & lin
  • king domain discovery
  • Link type and anchor text

Content Marketing

  • SEO content template
  • Brand monitoring
  • Post tracking

Site Audit

  • Prioritized SEO Issues
  • Site health score
  • Compare crawls over time

Semrush Summary

If you need an all-in-one SEO tool (that is, you don’t have one), use Semrush. If you particularly need a keyword position tracking tool, then you will be very satisfied with AccuRanker.

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