Sendgrid vs Mailchimp

Sendgrid vs Mailchimp – Which is the Best Email Marketing Platform?

Do you want to compare Sendgrid vs Mailchimp ?

If so keep reading this article as we are going to compare both in detail

You may have heard of SendGrid and Mailchimp, especially if you’re looking for powerful email marketing tools for high volume or transactional sending.

Mailchimp is the most popular brand name in email marketing software, but SendGrid enables high-volume shipping and excellent delivery rates for some of today’s biggest brands.

But what’s the actual difference between the two email tools?

Which email tool is right for your business?

Here’s a head-to-head performance comparison of Mailchimp and SendGrid.

Don’t forget to check out our comparison of the 12 best email marketing platforms in 2022

Sendgrid vs Mailchimp: About them

You might want to get to know both of these email marketing tools a bit better before diving into the comparison


Mailchimp started in 2001 as a side project of Bootstrap and has since grown into a massive user service with 11 million active customers and 4 billion users.

Best known as the most popular email marketing platform

Mailchimp has evolved over the last few years into a complete marketing platform

It offers landing pages, automation, social media scheduling, and more.


Founded in 2009 and acquired by Twilio in 2018 for $3 billion

SendGrid is a leader in providing reliable email delivery to over 80,000 paying customers.

These include Spotify, Uber, and Airbnb, which use SendGrid to send over 50 billion emails each month.

Sendgrid vs Mailchimp: Quick Comparison

DescriptionSendGrid is your email deliverability solution. However, despite its great analytics and personalization capabilities, SendGrid lacks segmentation capabilities.Mailchimp was built for all marketers, from beginner to advanced. With a hassle-free onboarding process and advanced features, her Mailchimp helps set the standard for great email marketing software.
PricingFree: $0
Basic: $15
Advanced: $60
Free: $0
Essentials: $9.99
Standard: $14.99
Premium: $299
What we like• Detailed analytics
• Advanced email deliverability functionality
• Ability to personalize individual emails
• Advanced reporting and analytics
• Automated email responder templates
• Helpful in-app tips and support tools
Could be better• Missing segmentation options
• Basic auto attendant
• No phone or live chat support for the free plan
• Limited support for lower levels
• Occasional navigation issues
• More expensive than other similar solutions
Key features• Email campaigns
• Automation
• Deliverability
• Email campaigns
• Automation
• A/B testing
Support• Guides and webinars
• Ticket support
• Chat support for paid plans
• Guides and tutorials
• Live chat for paid plans
• Email support for paid plans
Ease of use• Step-by-step checklist
• Complicated navigation
• Drag-and-drop design tools
• Drag-and-drop editor
• Checklist-style user interface
• Personalized tips and assistance

Mailchimp vs Sendgrid: Templates

Both SendGrid and Mailchimp make designing marketing emails easy.

What Sendgrid Offers

SendGrid lets you create highly customizable designs with an email template builder

It also includes a WYSIWYG (What You See Is What You Get) campaign builder.

If you prefer, you can also access the HTML through SendGrid’s code editor.

This is one of the best on the market.

A major advantage of SendGrid is the editing options.

You can choose a path whether you prefer the visual design, code, or a combination of both.

What Mailchimp Offers

Mailchimp, by comparison, focuses on providing out-of-the-box designs with no code

With over 100 pre-built email templates and layouts, making it easy for any business to create email campaigns can be done easily.

You can preview per device on the free plan and also through your email client on paid plans.

Result: Mailchimp Wins

Sendgrid vs Mailchimp: Automation

Mailchimp has great email automation features, and the free plan includes one-click automation.

If you’re an automation power user, you can choose tools that are more powerful than Mailchimp (like HubSpot’s Marketing Hub or dedicated automation tools)

But Mailchimp ticks all the boxes for many users.

With all the data it collects from its large base of automation users

Mailchimp could potentially leverage it to bring more machine learning capabilities to its products in the future.

SendGrid’s automation features were in beta until recently, but are now fully functional.

Send welcome emails in an onboarding series, nurture attendees before an event, or reach out to leads engaged in the content.

Automated emails or time-based drip series can be sent using triggers defined based on:

  • The first time a contact is added to a list, or
  • When contact is first added to a segment
  • Here’s a preview of SendGrid automation in action:

One of the benefits for small businesses using SendGrid is the automation available in the free plan.

However, this feature is strangely absent from the Basic 5K plan, which is the plan above Free.

This means that if you have more than 2,000 contacts or need to send more than 6,000 emails per month

You’ll need to upgrade to the Advanced 10K plan (starting at $60/month) to access automation features.

SendGrid also has powerful integrations with marketing automation pro tools like BlueShift and Simon Data.

Sendgrid vs Mailchimp: Ease of Use

Getting the most out of your solution is key if you want your email marketing software to have a real impact on the return on investment of your email campaigns.

One of the main obstacles to user adoption is the ease of use.

If the software is difficult to use, people will not want to use it.

What SendGrid Offers

SendGrid provides a checklist to get you started quickly, but the actions listed aren’t the first steps you need to take to create an email campaign.

These actions include setting different groups that users can unsubscribe from at the same time and ensuring that everyone receives notifications.

Finding the one you want can also take some time, as many of the features are grouped in a menu simply called “Marketing”.

This menu contains various functions such as Contact Management, Email Compose, Autoresponders, and Segmentation.

Reorganizing the navigation and splitting these features into separate menus makes SendGrid much easier to use.

What Mailchimp Offers

There’s a reason Mailchimp is probably the most popular email marketing solution and is frequently used by freelancers and small businesses.

It is very easy to use with lots of hints and tips scattered throughout the app in various formats.

These will not only help you get the most out of your solution, but they will also help you improve your email marketing skills.

Result: Mailchimp Wins

Mailchimp just has that ease of use and it shows in the template department as well

Sendgrid vs Mailchimp: Reporting and Analytics

Reporting and Analytics in an email marketing platform is one of the most important factors if you want to scale and improve your marketing

What Mailchimp Offers

Mailchimp offers a robust suite of reports that make high-end pricing plans more complex

This is including advanced analytics and conversion data to understand the ROI of your email marketing across the customer journey.

The free plan gives you access to basic reports and smart recommendations.

Access A/B testing from the Essentials plan (starting at $9.99 per month).

What Sendgrid Offers

Sending emails with SendGrid gives you easy access to individual campaign stats (opens, clicks, unsubscribes, spam, etc.) as well as geo, device, and ISP stats.

You can also use A/B testing tools and categorize different types of emails into custom categories to make your performance evaluation even more insightful.

A nifty feature of SendGrid is the reputation monitoring indicator.

On the left side of the dashboard, you will see your IP Reputation Score ranging from 0% to 100%. This depends on the percentage of bounces, blocks, spam, and invalids.

This gives you a clearer picture of how SendGrid views your email sending practices, giving you important insights on how to improve your deliverability and sender reputation.

Result: Mailchimp Wins

SendGrid’s focus on email deliverability means other feature sets such as Autoresponders, suffer from it.

Mailchimp, on the other hand, has an overall robust feature set.

Sendgrid vs Mailchimp: Deliverability

EmailToolTester’s February 2020 survey gave Mailchimp a portability score of 81.6.

In previous tests, Mailchimp achieved usability scores of up to 90.6 but often underperformed competitors like ActiveCampaign.

What about SendGrid’s delivery rate stats?

We didn’t do much-unbiased testing, but SendGrid has an average delivery rate of 97% for customers using Expert Services, compared to the industry average of 85%.

SendGrid also reported an average 6% increase in open rates after working with their expert services team.

Their delivery stats are impressive, even if you have to pay hundreds of dollars, or more, for advice. will not be

You can try the SendGrid Email Marketing ROI Calculator to see what the tool can do for you.

Sendgrid vs Mailchimp: Customer Support

While most of us prefer to seek solutions ourselves rather than reach out to our company’s customer service team, there are times when we need extra help

So you need to make sure that your email marketing platform offers the level of support you need.

What SendGrid Offers

SendGrid’s free plan gives you access to email support only.

I can’t speak to anyone on the phone.

This is useful if you have more pressing issues

However, all paid pricing plans offer access to live chat and phone support.

SendGrid makes it easy to contact our support team by placing a button on the main dashboard that takes you directly to our contact page.

It doesn’t hide this information as Mailchimp does.

What Mailchimp Offers

One area I’m not particularly impressed with is Mailchimp support.

It’s very difficult to get help at all when using the free plan.

Many problems can be solved with a good article with screenshots and videos, but it may take longer if you find a bug in your system or if you’re just starting out and don’t know what to do.

Mailchimp’s Help button takes you to its knowledge base where you can search for relevant articles.

Contact information is at the end of the article. If you are using the free tier, you can only submit one ticket.

Phone support is limited to users on the highest billing plans.

Result: SendGrid Wins

Both SendGrid and Mailchimp offer only the most basic support on their free plans, but SendGrid tends to offer more contact details, which means this round will continue.

Sendgrid vs Mailchimp: Pricing and Scaling

When considering the cost of an email marketing solution, you should consider not only the starting price but also whether there is a free plan.

You’ll need to research exactly what the free plan offers and whether the paid plans differ by the features available, the number of contacts you can manage, or the number of emails you can send per month.

What SendGrid Offers

SendGrid’s free email marketing plan lets you store up to 2,000 contacts and send up to 6,000 emails per month.

Free plan features are limited.

It only allows you to create sign-up forms, does not offer live chat or phone support, and does not include autoresponders.

SendGrid offers complete flexibility with its Basic and Advanced paid plans, as pricing varies by both the number of emails sent and the contacts stored. Basic plan pricing starts at $15/month for 5,000 contacts/month and 15,000 emails/month.

After that, the price increases to $25 per month for 10,000 and 30,000 emails per month.

What Mailchimp Offers

Mailchimp’s free plan is a great option. It includes most of the main features such as CRM-style contact management, automated segment creation, autoresponders, and basic email templates.

However, it lacks targeted email templates (such as welcome emails), A/B testing, and phone support. Also, you can only send up to 10,000 emails per month and manage only email lists with up to 2,000 contacts.

Mailchimp prices increase based on the number of contacts you store.

Our cheapest pricing plan, the Essentials plan, starts at $9.99 for 500 contacts but goes up to:

  • $19.99/month for up to 1,500 contacts
  • $29.99/month for up to 2,500 contacts
  • $49.99/month for up to 5,000 contacts
  • $74.99 for up to 10,000 contacts

Result: SendGrid Wins

SendGrid won this round because it has the added flexibility of being able to adjust its pricing based on both the size of your mailing list and the number of emails you plan to send in a month.

SendGrid vs. Mailchimp: Integration with other software

To be able to send out all kinds of email marketing campaigns, you need to make sure your email marketing software integrates with the other solutions you currently use.

For example, if you send us an email requesting payment, we may need to integrate our software with your payment solution.

What SendGrid Offers

SendGrid works with various companies to provide seamless integration.

These include:

  • Airtable
  • Agile CRM
  • Mercanto
  • Drupal
  • Autopilot
  • Kissmetrics
  • GitHub
  • WordPress

However, it lacks many of the familiar integrations like WooCommerce, Shopify, Eventbrite, PayPal, Google Analytics, Slack, and more.

What Mailchimp Offers

Mailchimp offers over 200 integrations across various software categories.

These native integrations connect you to social media, e-commerce, POS, payments, customer service, loyalty, productivity, design, subscription management, and event and ticketing apps.

These integrations include:

  • Facebook
  • Square
  • WooCommerce
  • Canva
  • Eventbrite
  • Magento
  • ShopSync
  • Slack

Mailchimp also has an API you can use to build integrations if the software you use isn’t on the list, but they don’t provide support to make that connection work.

Result: Mailchimp Wins

The lack of SendGrid integration in some very commonly used software means that Mailchimp has won the integration battle.

Sendgrid vs Mailchimp: Who to Choose?

Sendgrid and Mailchimp both are really good at what they do and they are perfect for specific needs a user might have

When Should you Choose Sendgrid?

You are a developer with complex requirement

The main difference between SendGrid and Mailchimp is that SendGrid thrives on more technical use cases.

Mailchimp is the most established email marketing provider

SendGrid is the email tool of choice for developers with complex needs who want good code and flexibility.

It’s built by developers for developers.

If you are looking for a transactional email provider that can help you send password recovery emails or notifications from your website to your users

SendGrid is one of the best options

You can rest assured that they pioneered the API-driven transactional email market in 2009.

To connect SendGrid to your app, there is a well-documented API or you can use SMTP.

You can also choose a plan with dedicated IPs if that’s important to you.

For startups in the early stages of rolling out new apps and onboarding users, SendGrid’s free plan can help you get started.

Development students can also use SendGrid to receive 15,000 free emails per month as part of the GitHub Education Program.

You’re doing a big job

SendGrid won’t turn a blind eye when you have to send a million emails.

Their technology can easily handle it.

As the largest cloud sender, we’ve built an email delivery platform that delivers lightning speed, scalability, and reliability for brands that don’t allow mistakes

And with vast amounts of data at your fingertips, SendGrid can predict trends and vulnerabilities like no other.

You need an eCommerce or transactional email solution

SendGrid’s email service is perfect for facilitating retail purchases, confirming reservations, driving sales, and managing subscriptions.

They designed it to make both transactional and marketing emails highly reliable and infinitely scalable, but we believe its strengths are arguably transactional and technical.

Overall, this tool offers many benefits for your e-commerce business.

It’s no surprise that SendGrid is trusted by big brands like eBay.

Mailchimp simplifies its own transactional solution, which is one of the big differences between SendGrid and Mailchimp.

You want more data

SendGrid understands that tracking and analyzing email marketing stats is critical to campaign success, and many SendGrid users love their reporting and stats suite. Mailchimp’s analytics are great

But comparing the two, SendGrid stands out.

When Should you Choose Mailchimp?

You want simplicity

If you don’t have to think about APIs, transactions, or password reset emails, use Mailchimp.

When it comes to email marketing tools, too, the simplest choices are often the best. Mailchimp is incredibly easy to use, has a very clear onboarding process, and is often cited as the easiest email marketing tool to get started with.

You love a great brand experience

Mailchimp branding is great.

There’s a reason so many startups look up to them…and so many consumers mention them when asked about considering email tools.

Their products are designed with the brand experience in mind, making for a user experience that’s as fun as it looks quirky.

If so, you may be happy as a Mailchimp customer.

Used only by the marketing team

Mailchimp is one of the leading software providers for small businesses looking for a no-nonsense approach to marketing.

If all you need to send is basic marketing emails and want to add features like easy ad management, social media scheduling, and landing pages, Mailchimp is for you.

SendGrid offers high volumes of transactional and technical emails, but it doesn’t have the strongest standalone marketing suite.

You are a small business and price is a factor

Mailchimp’s most popular plan is the free plan, which allows you to store up to 2,000 subscribers and send 12,000 emails per month.

This is probably the best free email marketing service out there and I can understand why it has such a large user base.

Mailchimp does get pretty expensive as you scale, but it’s cost-effective, especially considering Mailchimp is such a well-rounded solution that you don’t have to pay for other tools.

Sendgrid vs Mailchimp: Conclusion

SendGrid is really good at certain things.

Its email delivery capabilities are excellent, with a robust set of analytics and flexible pricing options.

However, when it comes to comprehensive email marketing features, it’s not that great.

The autoresponders are basic, and while the email editor has some nice features, it’s not a market-leading campaign builder.

Mailchimp puts a lot of effort into everything they do, but support options can still improve, so in the end, it’s not all that competitive.

No need to focus primarily on email deliverability As far as Mailchimp is concerned, it’s better.

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