How to Improve your New Site’s Ranking – SEO (Beginner’s Guide)

Have a link-worthy site

What is a link-worthy site?

Suppose you have an online magic shop that meets the needs of professional magicians and amateur magicians at the same time. On his website, he sells tips, supplies, hats, cloaks, and wands, and even sees people gagging.

If your content is just an online store, why would anyone link to it? You may get some links in the web guide and link list from any magical website. But then? If you have an online store that only uses products like content, then you should use affiliate programs as a way of generating links. Basically, you are paying for them. However, if you’re willing to roll up your sleeves, there may be more you can do.

What if you create a magic information search database with your product? What if you have complete biographies of over 700 wizards? What if you have a section dedicated to the records of the wizarding world, or a glossary of magic terms, or a wizard directory on the Internet?

This will be a good example of how a store website can add a wealth of relevant content, value, interest, and community to your website, as well as sell goods. Almost all writers who write magic and/or reviews, the website will write articles about this website, and any magic fan with a website and a list of selected links may link to it.

Focus on creating relevant links in the text. Don’t use the “click here” link, but try to enter the name of the destination. “Click here” has no search engine value other than the additional URL. Always use descriptive link keywords; not only can it improve search engine optimization, but it can also add value to your readers (including those with disabilities or those who use screen readers).

Publish Relevent Content

High-quality content is the number one driving force for your search engine rankings, and high-quality content is irreplaceable. High-quality content created specifically for target users will increase website traffic, thereby increasing the authority and relevance of your website. Improve your online writing skills.


Identify and target specific keyword phrases for each page of your website. Consider how your readers can find specific pages that contain the following search terms:

  • masters in engineering management
  • what is biomedical engineering?
  • title IX resources
  • northern lights
  • how to apply for scholarships?
  • application deadline

Multiple Keyword Phrases

It is very difficult for a web page to achieve search engine rankings for multiple keyword phrases unless these phrases are very similar. A single page can classify “biomedical engineering jobs” and “biomedical engineering occupations”. It is unlikely to use one page to classify “student affairs” and “dean of students” or “sex discrimination” and “violence reporting procedures.”

If you want to rank for multiple keyword phrases on your website, you need to create a separate page for each keyword phrase you target.

Placing Keywords

After selecting keyword phrases for a given page, consider the following questions:

  • Can I use some or all of the keyword phrases in the page url (using keywords in the folder)?
  • Can I use some or all of the keyword phrases in the page title?
  • Can I use some or all of the keyword phrases in the title and subtitle of the page?

Answering “yes” to these questions can improve your ranking in search engines. However, be natural and easy to use. For example, you don’t want the word “engineering” to appear 3 or more times in the URL, or the phrase Northern Lights to repeat in the page title and in each title. Readability and usability continue to outperform search engine optimization.


In addition to the page URL, title, and title, content has a greater impact on search engine rankings. Repeat your keyword phrase multiple times throughout the page, repeat it once or twice in the opening and closing paragraphs, and repeat it two to four times in the rest of the content.

Don’t forget to use bolditalics, heading tags (especially an H1), and other emphasis tags to highlight these keyword phrases—but don’t overdo it. You still want your language and writing style to read naturally. Never sacrifice good writing for SEO. The best pages are written for the user, not for the search engine.

Update Your Content Regularly

You may have noticed that we are very interested in the content. The same is true for search engines. Regularly updated content is considered one of the best indicators of site relevance, so be sure to keep it up to date. Review your content and make any necessary updates according to a set schedule (for example, every six months).


When designing your website, each page contains spaces between the <head> is a tag used to insert metadata or information about the content of the page. If you have a CMS site originally created by the UMC network team, they will pre-populate this information for you. However, as your site changes over time, it is important to check and update metadata.

Title metadata

Title metadata is responsible for the page title displayed at the top of the browser window and used as the title in the search engine results. It is the most important metadata on the page.

For those who have a CMS website, the web team has developed an automated system to create a meta title for each page based on your page title. This increases the importance of using thoughtful page titles that are rich in

Descriptive metadata

Descriptive metadata is a text description that the browser can use in search results for your page. Think of it as a showcase on your website, a concise and compelling description of the content it contains, for the purpose of encouraging people to enter. A good meta description usually contains two complete sentences. Search engines may not always use your meta description, but it’s important to give them options.

Keyword metadata

Keyword metadata is rarely used to list search engine rankings. However, you must already know your keyword phrases, so there is no problem in adding them to your keyword metadata. It should include several phrases. As a general rule of thumb, try to keep around 3-7 sentences, each of which consists of 2-6 words. A good example is a “computer science degree.”

Use alt tags

Always use alt tags or alternative text descriptions to describe your visual and video media. They allow search engines to locate your page, which is very important, especially for those using plain text browsers or screen readers.

These are just a few of the many ways to improve search engine rankings. For more information, we recommend the following resources:

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