ppc marketing affiliate marketing

What is Pay-Per-Click? (PPC) and Best PPC Affiliate Programs

What is Pay-Per-Click (PPC)?

Payperclick (PPC) is an online advertising model in which advertisers pay publishers each time they “click” on an advertising link. Or, PPC is called a cost-per-click (CPC) model.

The pay-per-click model is provided primarily by search engines (like Google) and social media (like Facebook). Google Ads, Facebook Ads, and Twitter Ads are the most popular PPC advertising platforms.

how ppc works

Did you know that the average AdWords cost per click across industries is $ 2.69 for search, $ 0.63 for impressions, and almost $ 55 per click for the most expensive keywords?

Here PPC affiliate program is very helpful for bloggers and other publishers to earn more income through display ads.

How does the PPC model work?

The pay-per-click model is mainly based on keywords.

For example, online advertisements (also known as sponsored links) only appear when someone searches for keywords related to the product or service being advertised in search engines.

Therefore, companies that rely on the pay-per-click advertising model will research and analyze the keywords most applicable to their products or services.

Investing in relevant keywords can lead to more clicks and ultimately higher profits.

The PPC model is considered beneficial to both advertisers and publishers. For advertisers, this model is advantageous because it provides the opportunity to promote products or services to specific audiences who are actively looking for relevant content.

Also, a well-designed PPC ad campaign saves advertisers a lot of money because the value of each visit (click) from potential customers exceeds the cost of clicks paid to publishers.

Think of Google and Facebook, which provide customers with free services (free web search and social media).

Online businesses can use online advertising (especially the PPC model) to monetize their free products.

For publishers, the pay-per-click model provides the main source of income.

Pay-Per-Click Models

Generally, pay-per-click advertising rates are determined using a flat-rate model or a bid-based model.

1 . Flat-rate model

In the flat rate pay-per-click model, the advertiser pays a fixed fee to the publisher for each click.

Publishers often keep a list of different PPC fees that apply to different areas of their website.

Keep in mind that publishers are often willing to negotiate prices. If advertisers offer long-term or high-value contracts, publishers are likely to lower the fixed price.

2 . Bid-based model

In a bid-based model, each advertiser bids at the maximum amount they are willing to pay for advertising space.

Publishers then use automated tools to conduct auctions. There will be an auction every time a visitor activates an ad.

Please note that the winner of an auction usually depends on the amount offered, not the total amount.

The ranking considers the amount provided and the quality of the content provided by the advertiser. Therefore, the relevance of the content is as important as the quotation.

What are the best Pay Per Click Affiliate Programs to use?

As an affiliate marketer, you’re always looking for ways to level up your game and optimize your profits.

If you have a website that has sustainable traffic, the next best step is joining Pay Per Click (PPC) affiliate programs.

While you can easily enhance your earnings with this passive stream of income, you have a lot of choices ahead of you.

1. Media.net

media dot net affiliate

Media.net is old Yahoo! / Bing Network Advertising This is an important player.

Advertisers around the world will pay here to pay per click and collect participation as one of the many affiliate accommodation advertisements.

This platform does not raise your nose just because this platform does not handle Google ads. It is one of the broader programs involved.

It serves more than $ 600 million PPC and other advertisements every year on some of the highest survival sites on the Internet.

However, you don’t have to have a large number of visitors for this network to work for you.

Thanks to the generous view rate and the number of ads you can run on each page, as a member you can earn hundreds of times a month and approximately 1,000 visits per day.

Program key measures (1000 views, or per click, etc.)CPM, CPC, CPA, and CPL
Minimum traffic5000 visitors per month to qualify
Types of PPC AdsIn-content contextual ads
Payment methodsPaypal, Wire Transfer
Payout conditions$100 minimum threshold

2. Cheap Flights

Cheap Flights is a travel comparison website that helps users find the cheapest airline tickets. Each mobile click costs $ 0.25 and desktops and tablets receive $ 0.45.

  • Earn up to $ 0.45 for each user’s click out
  • Travel is the largest e-commerce retail category – compliment your website by offering flight search functionality
  • Simple integration
  • Various different creative types and sizes, ranging from banners to search boxes & booking engine widgets.

3. Google Adsense

Google AdSense is the world’s largest online advertising platform.

How to earn money with Google. Using Google AdSense to sell… | by Jan  Schroeder | Medium

It is already home to millions of affiliate marketers looking for additional income, and few networks are known for their PPC affiliate programs.

There are millions of advertisers affiliated with the network and they come from an almost unlimited number of market segments. 4,444 publishers who sign up for display ads will enjoy Google’s top technical benefits.

AdSense has some of the best analytics tools in the industry and uses its search insights to deliver ads that are highly relevant to your traffic.

How to Make Money With Google Adsense

Making money with Google Adsense depends on your ability to generate impressions from the visitors you have already attracted from clicking on any affiliate links on the page.

Although advertisers pay per click, you will be rewarded for impressions.

Google is very picky about eligible traffic. If you want to get paid, you must attract the US traffic you are looking for in a lucrative category.

If you are already interested in attracting high-quality visitors to your affiliate marketing program, then this may not be a problem.

Google Adsense screen

If you want to avoid being banned by this PPC network, you also need to be careful. It doesn’t take much to be charged with click fraud and there is no reliable way to appeal.

For example, if you get 50,000 page views each month from North American visitors searching for electronics, you will earn approximately $ 5,000 in revenue.

However, if the category is real estate, the same amount of traffic can generate income of almost $ 14,000.

This information comes from Google’s pay-per-click calculator for publishers of affiliate marketing programs. You can use it to learn more about the possibilities.

Program key measures (1000 views, or per click, etc.)Between $0.10 to $0.30 per view, but averages out at $0.18 per view. Use a revenue calculator here.
Minimum trafficNone
Types of PPC AdsText and Display ads, In-feed ads, In-article ads
Payment methodsChecks. Electronic Funds Transfer (EFT). EFT via Single Euro Payments Area (SEPA). Rapida. Wire Transfer.
Payout conditions$100 threshold, net 30

4. Revenue Hits

RevenueHits is a self-service advertising platform operated by leading media technology company Intango LTD, offering publishers digital advertising optimization to earn money from their website traffic.

How To Make Money Using RevenueHits As An Affiliate? | TechnoKidda

How To Make Money Using RevenueHits As An Affiliate?

Through the RevenueHits referral program, you can refer publishers such as bloggers, affiliate marketers, and email marketers to register for RevenueHits for free, and you can get 10% of their annual (i.e., full 12 months) revenue.

Once you have registered for your referral program, you will get a referral link with your unique ID.

You can share the link on your website or anywhere else on the network to start submitting it to publishers to test your Recommended plan.

Each time you successfully register, you will receive 10% of your income.

Quick note: In the first year, you will receive 10% of the revenue from recommended publishers with more than $ 1,500 in revenue, and publishers with less than $ 1,500 will receive 5% of the revenue.

Why Should You Use RevenueHits?

The most important reason to consider RevenueHit is to give you access to 5,000+ advertisers in different industries, including dating, mobile, shopping, coupons, travel, entertainment, games, software, and leads.

It provides you with industry-leading click commissions. The minimum payment threshold for PayPal and Payoneer is the US $ 20, and bank transfers are US $ 500.

Biggest Benefits Of Using This RevenueHits Pay Per Click Affiliate Program:

  • It provides you with a wide range of flexible pricing models: CPA, CPI, CPL and CPM
  • More than 5000 advertising funds to choose from
  • Industry-leading payments
  • Free registration and instant settings

5. Adsterra

If you want to monetize your website’s desktop and mobile users through PPC advertising, you should choose Adsterra because it is considered one of the most famous PPC networks in the world.

Adsterra CPA Marketing Traffic Exchange Review - Colin Dijs

Due to the variety it offers, some website owners consider it to be the best pay-per-click affiliate program.

Any member or other registered advertisers can access dozens of advertising modes, including PPC, CPM, CPA, CPC, CPL, CPO, and CPI.

Your reputation is based on your work to filter poor-quality advertisers from your network.

As we all know, it can make payments to publishers and affiliate marketing partners very quickly and reliably.

How to Make Money With Adsterra’s Affiliate Program

Adsterra is a selective network; some would say it’s the best pay-per-click network on this list.

Many affiliate network marketers like to advertise here because these options can be easily customized for different products.

If they accept it, it is probably because you have been able to generate a stable amount of high-quality traffic.

adsterra various product categories

If this is the case, then your best chance for great rewards is to take advantage of all the experiments you can do through the PPC affiliate program.

See how your audience reacts to different banner types and size options.

Program key measures (1000 views, or per click, etc.)Banners are CPM/CPC/CPA/CPL/CPI
Pop Unders are CPM/CPA/CPL/CPI/PPI
Web Push ads are CPM/CPC/CPA/CPL/CPI
Native ads are CPM/CPC/CPA/CPL/CPI
Minimum traffic5000 impressions each month for popunders, 50,000 impressions each month for display ads
Types of PPC AdsBanners, pop-unders, web push, native ads, video ads
Payment methodsBitcoin, Wire Transfer, Paxum, PayPal, WebMoney, Epayments
Payout conditionsNet15, Minimum payout is $5 for Paxum and Webmoney; $100 for PayPal or Bitcoin, or $1000 for Wire Transfer.

6. Bidvertiser

Bidvertiser is a direct advertising network that you can use to monetize your website by placing various advertising formats (including PPC ads).

Bidvertiser | MyMediAds

How To Make Money Using Bidvertiser As An Affiliate?

Your income on this network is highly dependent on the advertisers you choose after joining the pay-per-click affiliate program.

se the same intuition you use when choosing an affiliate program, and you may be fine.

If you do not choose an advertiser, the ads placed on your affiliate marketing website will not be context-sensitive, which means that the click-through rate may be below.

Bidvertiser dashboard targeting

In addition, the network will not provide preferential prices for traffic outside the United States.

If this is the majority of your traffic, then you’d better use another network. If you have traffic that you like with a good American affiliate program, that might not be a problem.

Why Should You Use Bidvertiser?

Bidvertiser has been engaged in the display advertising direct mail industry for more than 10 years, giving you access to thousands of advertisers around the world.

Bidvertiser guarantees 100% full coverage of global desktops and mobile devices through a real-time optimization model.

It also provides you with instant account settings. You can start using Bidvertiser ads to make money on your website within a few minutes.

Features Of Using This Bidvertiser Pay Per Click Affiliate Program:

  • The minimum limit is only $10 (you can get paid even if you win more than $10)
  • Multiple payment methods, including PayPal, Payza, wire transfer and checks
  • Multiple ad formats to choose from, including banners, pop-ups, sliders, Direct link, XML. JSONP, programmatic, etc.
  • Free instant settings
  • Allows you to access completely secure advertisements to profit from any level of website traffic
Program key measures (1000 views, or per click, etc.)CPC, CPM, and CPA
Minimum trafficNone
Types of PPC AdsDisplay Ads, Pop-Under Ads, Slider Ads, XML Feeds, desktop and mobile
Payment methodsPayPal, Bitcoin, Check, Bank Wire
Payout conditions$10 for Paypal, $100 for Check, $500 for Bank Wire

7. Adblade

Adblade content-style advertising platform, you will get paid for every click on the PPC ads you place on your website.

How well does Adblade Work? Adblade review

How To Make Money Using Adblade As An Affiliate?

If you are approved for the Adblade PPC affiliate program, it is because your affiliate marketing website has done a very good job.

If you’re working hard to get approved by any top affiliate program, you can expect the same review here. If your traffic meets the needs of your large advertisers,

Adblade can bring you great returns.

4,444 content style ads are likely to match well with sites that are also blog-based rather than video or image-based.

Ordinary membership plans already prefer this, so practicing members may find it easy to accept here.

Adblade Content style ads

If your readers think they will get the same type of content that they have already read, they are more likely to click on your ad.

Why Should You Use Adblade?

Adblade claims that content-based ads get three times more clicks than standard display ads, so if you want your visitors to pay you more for each click on your website ads, try using the Adblade network.

Top reasons to use Adblade’s pay-per-click membership program:

  • Widely used (more than 300,000 websites use Adblade to monetize their traffic)
  • Huge pool of advertisers
  • Offers you exceptional display advertising requirements, including standard IAB units and proprietary Adblade news bullets (this is unit 3 times advanced for better performance)
  • Gives you access to real-time reports (so you can easily understand impressions, click-through rates, cost of operation, cost-per-click, etc.)
Program key measures (1000 views, or per click, etc.)CPC, CPM
Minimum traffic500,000 pageviews a month
Types of PPC AdsBanner ads, news bullets
Payment methodsCheck, ACH direct deposit
Payout conditionsNet-30. $100 and for international ACH ( $250 )

8. Infolinks

Infolinks is considered one of the best AdSense alternatives and is used by over 100,000 publishers around the world.

How to Make Money with Infolinks - WordPress Development Services - Expert  for Hire

How To Make Money Using Infolinks As An Affiliate?

Did you know that by using the Infolinks referral program, you can refer new publishers to Infolinks and earn 10% of their revenue within 12 months?

Yes, by joining their referral program, you can.

You can use this exclusive link editor recommendation program.

After you join, you will get a unique recommendation ID (registration is free), and you can also access real-time site reports and counters in real-time.


In addition, you can also access a variety of banner ads, which you can use to promote your referral program to make money as a member.

A quick tip: If you set up a real-time ad code and get approved within 24 hours of registration, you can also earn 20% of additional revenue for each successful registration within six months.

Why Should You Use Infolinks?

Infolinks provides you with a wide range of ad format units to monetize your website traffic.

The following are some of the ad formats provided by Infolinks;

  • InFold
  • InScreen
  • InText
  • InArticle
  • InFrame
  • InTag

Infolinks has a minimum payment threshold of US$50, and there are multiple PayPal, eCheck, or Payoneer payment options as its payment method.

To be paid, you must earn at least $50 or more to earn your PayPal income.

Some benefits of using this Infolinks pay-per-click membership plan:

  • Use the intelligent ad unit targeting system to display highly relevant ads on your website
  • A large number of thousands of advertisers
  • Information links give you access to various ad formats to monetize your website
  • Mobile advertising is also provided to pass Profit from your mobile traffic
Program key measures (1000 views, or per click, etc.)CPC
Minimum trafficNone
Types of PPC AdsIn-text ads
Payment methodsPayPal, eCheck, ACH, Payoneer, and Bank Wire Transfer
Payout conditionsNet 45. $50 payment threshold

So, which one?

So I hope you now know the ranking of your affiliate marketing or other websites on the pay-per-click affiliate program ladder.

The important thing is to choose a website that can both make money as a publisher and continue to grow your website.

If you are already using the PPC program, be sure to check your options, as I said, the more traffic and quality content you provide, the more valuable it will be.

Some PPC projects may not provide you with as many services as others, so when it’s time to graduate, you should do so.

As with all advertising work, you must track everything to ensure profitability.

This is where Voluum Tracker supports you, your website, and your activities.

Some tips to earn more from PPC affiliate programs

PPC membership management is not an easy task.

Unlike affiliate marketing, where you can make money selling products, PPC affiliate marketing programs work in a different way and pay you for every click you generate on your website.

Here are some proven tips for all types of people who are interested in using the pay-per-click membership program to get more revenue from their website in 2021 and beyond.

1. Increasing your CPC

CPC only represents cost-per-click, that is, advertisers bid a certain amount of CPC for each keyword or topic to increase traffic (also known as website clicks).

If you really want to do more by placing PPC ads on your website, make sure to increase the overall CPC of your website.

That being said, here are 2 quick tips to increase your cost-per-click and earn more income from the PPC affiliate program.

  • If you want to generate a high CPC, please choose a highly profitable niche market. Industries such as banking, automotive, healthcare, real estate, and housing loans provide the highest cost-per-click for each keyword. This means that if you operate a website in any of these industries, you will naturally attract high-paying ads, and you can make a lot of money every time someone clicks on your ad.
  • Target the right audience. If you want a higher cost per click, you should probably target audiences in the US, UK, Canada, Australia, etc. Compared to Pakistan, Bangladesh, and other countries/regions, website traffic from these countries/regions (with high GDP) can give you a higher cost per click.

If you are curious, please take a few minutes to watch this Google AdSense video to learn more about CPC.

2. Website traffic sources matter

When using the PPC affiliate program to earn more income, it is very important where to attract website traffic.

If you focus on driving more search engine traffic by targeting the right keywords, you can make more money.

Otherwise, you will find it difficult to convert your traffic, so even if you have thousands of visitors, they will hardly click on the PPC ads used on your website.

So, if you want to be a successful PPC affiliate in 2021 and beyond, focus on qualified traffic sources rather than generating traffic from random sources.

3. Don’t overdo it

One of the most common mistakes many people make when using pay-per-click affiliate marketing programs is that they show too many ads on the website (e.g. sidebar, footer, header section, blog post, first screen, etc.).

If you place too many PPC ads on your website and do too much, it will hurt your website’s user experience (this will also affect your website’s overall load time, dwell time, etc.).

So if you want to get more clicks, focus on selecting just one or two ads per page.

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